Studying Time: 6 minutes
Responsible of posting a weblog article after which by no means wanting again?
Oof. You’re leaving so many juicy repurposing alternatives on the desk.
Once you’ve already put within the elbow grease to write down an interesting weblog put up, don’t let that inventive vitality and time go to waste. You possibly can spin it, pull from it, and repurpose it to create a full month’s price of social media content material.
(And different content material sorts, too — like e mail newsletters or gated downloads, if you need.)
Let’s take a more in-depth have a look at 11 sensible methods you may repurpose your long-form weblog content material into 30 social media posts.
1. Repurpose the photographs out of your weblog content material
In case your weblog has visuals, begin there.
Pull graphics, charts, and screenshots and switch them into carousel posts or infographics.
Add textual content overlays with a fast takeaway. Or file speaking head video content material and use the picture because the visible hook.
For instance, in case your weblog included a workflow diagram, flip that right into a short-form video walkthrough. Discuss your viewers via the method step-by-step.
2. Repurpose the bulleted lists out of your weblog content material
These bulleted lists you added to make your weblog extra skimmable? They’re excellent for carousels.
You possibly can create a slide for every bullet, add a daring header and fast description, and also you’re accomplished!
You can too movie a Reel with fast B-roll clips when you learn every tip out loud. Then, add trending audio and on-screen textual content.
In case you shared “5 causes your emails aren’t changing,” as an illustration, flip every cause right into a carousel slide. Be sure to additionally add an intro slide along with your title and an outro slide along with your contact particulars and a related name to motion. (Like “Obtain my Electronic mail Content material Conversion Course now”.)
3. Repurpose the guidelines out of your well-liked weblog posts into viral movies
Let’s speak ideas — as a result of ideas = video gold.
Pull the guidelines out of your weblog content material and rework them right into a thought management script. Then file it as a speaking head video. Use captions, hooks, and background music to spice up watch time.
Or go cinematic.
Movie your self doing one thing associated or informal whereas your voiceover explains every tip.
4. Flip your weblog put up titles into partaking hooks
Need a shortcut? Use your headline as inspiration in your opening or “hook”. Your headline already did its job as soon as. Let it work once more.
Simply tweak it to make it extra fascinating.
“The way to Write Evergreen Content material” would possibly flip into “Nonetheless writing content material that dies in 24 hours? Do that as an alternative,” as an illustration.
You can too pop your weblog put up headlines into ChatGPT for some social media hook concepts.
Right here’s a ChatGPT immediate you may take a look at: “Please get inventive and spin the next weblog put up titles into a listing of potential social media hook concepts for
5. Flip your weblog put up claims into ballot or survey questions
Right here’s one other simple win … let your viewers weigh in in your claims!
Take any daring declare out of your weblog and flip it right into a query. Then, create an interactive put up round it that invitations your viewers to reply it. You are able to do this with polls, sliders, or surveys.
For instance, in case your weblog put up claims …
“Brief-form content material outperforms long-form content material on Instagram.”
Then you definitely would possibly ask …
Query: “Do you suppose long-form content material has a spot on Instagram?”
These work very well for engagement when you ask the correct query and catch your viewers once they’re on-line. You’ll additionally be taught extra about your audience’s opinions, which is invaluable first-party knowledge.
6. Flip case research or tales into serialized posts
Sharing a buyer story, an in depth case examine, or a serious consumer win in your weblog?
Break it into components and create a put up sequence. These look nice on LinkedIn, on Threads, or as Instagram Tales or carousels.
For instance, you would possibly flip a full case examine into 4 particular person posts like this:
- Put up 1: The issue.
- Put up 2: The method.
- Put up 3: The turning level.
- Put up 4: The end result.
You possibly can even tease half 1 within the sequence with a name to motion (CTA) like “Wish to see what occurred subsequent? Come again tomorrow to seek out out.”
7. Break down weblog put up concepts after which recombine into new angles
Each weblog put up is filled with concepts. You don’t have to repurpose the entire thing directly. As an alternative, take one small concept and provides it a brand new twist.
Zoom in on a single tip, cross it with a trending subject, or remix it into one thing completely contemporary.
Listed here are a number of methods to try this:
➜ Quote somebody and tie it to a present occasion.
For instance, “This quote from X traces up completely with what’s taking place within the information this week …”
➜ Wish to go in opposition to the grain? Flip a tip on its head.
“Everybody says to put up day-after-day. Right here’s why I don’t.”
➜ Or, stack insights from a number of weblog posts and package deal them into one spicy, daring put up.
Attempt one thing like “5 myths I believed earlier than rising to 10k e-newsletter subscribers.”
8. Share a scorching take from the weblog, then problem the reader
Scroll via your weblog content material and search for a powerful opinion. One thing which may make individuals nod. (Or push again.)
Then flip that opinion into a brief, punchy put up. Make it clear. Make it assured.
Wrap it up with a query like “Agree or disagree?” and invite your viewers to weigh in.
This fast content material format sparks conversations and encourages reactions. It’s one of many quickest methods to spice up engagement and entice a broader viewers when you select the correct take!
(PS: In case you put within the effort and time to create an insightful weblog put up, it’s best to have a lot of scorching takes you may flip into a number of social media posts.)
9. Spotlight a shocking stat or knowledge perception from the weblog
Talking of scorching takes … let knowledge do the speaking. Discover one stat or shocking knowledge perception out of your weblog that stops the scroll. Put it on a graphic, add a easy breakdown within the caption, and observe up with a name to debate it.
For instance:
“65% of individuals say they belief newsletters greater than social posts.”
➜ Caption: “Do you agree? Let’s speak about the place actual belief is constructed on-line.”
Numbers give your content material authority. In addition they give individuals a cause to pause — and react.
However be sure to’re staying lively within the feedback. In case your viewers engages, deal with it as an opportunity to pay attention and be taught. Their responses are wealthy with first-party knowledge. (Insights you should utilize to higher perceive what they care about and the way they suppose.)
10. Repurpose your weblog conclusion right into a CTA put up
In case you finish an article with a transparent takeaway or subsequent step, flip that right into a standalone put up.
For instance, in case your conclusion ends with …
“Consistency wins. Present up each week, even when it’s quiet.”
Then you definitely would possibly create a standalone put up that claims …
“In case you put up 4x a day for the following 90 days, you’ll be shocked on the outcomes. The manufacturers that win? They hold going and present up day-after-day as usually as attainable. Even when nobody’s watching.
➡️ Wish to win, too? Obtain my 90-day posting problem on the hyperlink in my bio now.”
It’s excellent for a launch put up!
11. Flip every full weblog put up right into a weekly or multi-part sequence
You possibly can simply stretch a weblog put up throughout seven days’ price of social media content material (or extra) if it’s filled with insights. Every method, tip, or part you create can change into its personal standalone put up.
In case you select to do that, add a brief intro on the high so your viewers is aware of it’s a part of a sequence. One thing like “Enterprise Confessions from a Multi-Millionaire: Half 1” or “The way to Develop into a Assured Chief: Half 3” to set the context.
To make this method much more efficient, keep a constant posting schedule. This retains your sequence top-of-mind and helps your viewers construct on the insights they’ve already gained.
It’s additionally a possibility to dig deeper into particular weblog matters.
(One part of your weblog would possibly result in a number of dialogue factors, so you may transcend the floor degree and exhibit your thought management experience.)
➜ To ensure your posts keep cohesive and your viewers can observe alongside simply, think about using a constant visible theme or template throughout all components of the sequence. You should definitely additionally add your contact data, social media handles, or emblem in your visible content material to maintain it branded.
You can too pin the primary put up within the sequence in your profile to create a way of continuity.
Wrap up
Once you repurpose a weblog put up for social media, you’re turning a chunk of high-quality content material into an ongoing dialog that stays related lengthy after it’s been printed. (Phew, such a greater use of your time.)
Right here’s a recap of the strategies you should utilize to repurpose your weblog content material into 30 social media posts — or extra!
- Repurpose photographs: Use graphics, charts, and screenshots out of your weblog as carousel posts, infographics, or video visuals.
- Repurpose bulleted lists: Flip every bullet right into a standalone put up or use them to create partaking Reels.
- Repurpose ideas into movies: Document talking-head movies or use cinematic photographs to interrupt down weblog ideas.
- Repurpose headlines into hooks: Adapt your weblog put up title to create social media hook concepts.
- Repurpose claims into polls: Use daring claims to spark interplay with polls or surveys.
- Repurpose case research into sequence: Break down case research into bite-sized items for a multi-post sequence baked in social proof.
- Repurpose concepts into contemporary angles: Zoom in on a single level and remix it with new angles or trending matters.
- Repurpose scorching takes: Share robust opinions out of your weblog to encourage dialog.
- Repurpose stats into graphics: Spotlight key stats out of your weblog in visible posts that drive engagement.
- Repurpose conclusions into CTAs: Flip conclusions into direct calls to motion for extra engagement.
- Flip your weblog right into a social media sequence: Break down your whole put up into a number of, linked posts for deeper engagement.
Psst … Searching for extra social media content material concepts? Look via our free social media assets.
To your success!
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