The twenty eighth version of Dubai Summer season Surprises (DSS) is simply days away, and it’s larger, brighter, and extra thrilling than ever. Operating from 27 June to 31 August, essentially the most value-packed version of the town’s favorite summer season pageant will kick off its packed programme of hundreds of affords and issues to do with an epic opening weekend from 27 to 29 June. Promising the beginning of a summer season properly spent with pocket-friendly costs and nice worth for everybody, DSS 2025 will begin with unbeatable procuring, jaw-dropping reductions, showstopping headline concert events and stay leisure, the season’s biggest-ever prizes, world-class gastronomy, and limitless family-friendly experiences at each flip.
Organised by Dubai Festivals and Retail Institution (DFRE), DSS will convey a brand-new procuring expertise for the first-time ever with three specifically curated retail seasons designed to maintain the town buzzing. Coinciding with the Opening Weekend would be the launch of Summer season Vacation Provides, the primary devoted retail season of DSS 2025. Operating from 27 June to 17 July, this early summer season procuring marketing campaign will provide reductions of 25 to 75 % off throughout tons of of collaborating manufacturers citywide. From trend and wonder to tech and residential necessities, residents and guests will be capable to unlock sensational financial savings whereas having fun with unique mall activations and rewarding promotions. The summer season of remarkable gross sales will proceed with the DSS Gross sales Season bringing 9 weeks of the very best bargains throughout greater than 800 prime manufacturers at over 3,500 shops all through the town’s iconic procuring malls and vibrant procuring locations.
Buyers may also be capable to dive into spectacular opening weekend concert events throughout Dubai’s favorite malls, free-to-attend for all from 27 to twenty-eight June. On Friday, 27 June, Dubai Pageant Metropolis Mall willhost Japanese dance crew Sabrina and Palestinian-Jordanian pop artist Reina Khoury, whereas Abri & the Band and singer-songwriter Noel Kharman will take to the stage on Saturday, 28 June. Over at Metropolis Centre Mirdif, Syrian vocalist Al Shami and Jordanian indie rock band Jadal will carry out stay on Saturday, 28 June, with roaming entertainers and energetic stay acts bringing additional vibrancy to the weekend ambiance.
Unimaginable stay leisure will proceed throughout the town, headlined by Miami Band on Saturday, 28 June at Coca-Cola Enviornment alongside Mutref Al Mutref. The weekend kicks off on Friday, 27 June, with Jazziyat that includes Banah at Dubai Opera and A Tribute to Adele starting its two-night run at Theatre by QE2 on the identical night time. On Saturday, 28 June, comedy followers can catch Atul Khatri Reside at Dubai School, whereas We Name It Ballet enchants audiences at Zabeel Theatre. Then on Sunday, 29 June, the Pinoy Comedy Mixtape brings the laughs to Dubai World Commerce Centre, setting the tone for a summer season filled with unforgettable leisure.
Citywide promotions will maintain the thrill going, with highlights like Spend and Win a Polestar 4 LRSM at Dubai Pageant Metropolis Mall, the SHARE Millionaire activation throughout Majid Al Futtaim malls, Store, Win, Drive at Dubai Pageant Plaza, the Jurassic Café by VOX Cinemas at Mall of the Emirates, and the DSS Win a Soueast S06 promotion at Dubai Outlet Mall. At Mercato Mall, the Slide Into the Summer season Surprises activation options free-to-watch each day circus acts, comedy exhibits, workshops for youths, and the much-loved summer season slide. The Interiors Warehouse Sale debuts from 27 June to five July at Dubai World Commerce Centre, that includes important reductions on premium furnishings and residential décor, ranging from 55 per cent off famend labels akin to Giorgio Assortment, Michael Amini, Theodore Alexander, and extra. Loyalty programmes together with Tickit and AURA may also provide members unique possibilities to win, in the meantime, the Fortunate Receipt promotion will return from 27 June to 17 July, giving 210 fortunate customers the prospect to stroll away with thrilling prizes.
Making Opening Weekend celebrations much more memorable will probably be a number of possibilities for customers to take part in unbelievable raffles to win massive all through the Summer season Vacation Provides section. Highlights embrace the DSMG DSS Raffle, Dubai Gold & Jewelry Group Raffle, and the VISA Jewelry Program, every providing unforgettable rewards and mega prizes to kick off the season.
Including to the vitality of the opening weekend would be the first of this yr’s DSS indoor mall runs, designed for households, kids, and wellness lovers of all ages, talents, and health ranges. The season will kick off on 28 June, with Dubai Hills Mall internet hosting an indoor enjoyable run powered by Skechers. Members will be capable to select from 1, 2.5, 5 or 10km routes – good for everybody whether or not a seasoned runner or a newcomer trying to embrace a wholesome way of life. Memorable mornings will await all contributors, buzzing with electrical vitality and enthusiasm.
This weekend may also kick off the best-value time for households and kids to get pleasure from Dubai’s world-class leisure and hospitality scene, with unique summer season affords at greater than 100 resorts and 15 prime sights throughout the town. Promising much more financial savings would be the DSS Entertainer, which additionally launches on 27 June to assist guests and residents unlock three months of limitless financial savings with over 7,500 buy-one-get-one-free affords throughout premium eating, informal eating places, sights, health, magnificence, and extra. Out there to buy all through DSS for less than AED 195, the DSS Entertainer will be redeemed all seven days of the week and is legitimate from three months of the date of activation. Prime venues embrace Wild Wadi, Motiongate Dubai, IMG Worlds of Journey, STK, Asia Asia, Shake Shack, At.mosphere, and plenty of extra.
Lastly, everybody’s favorite Dubai characters Modesh and Dana will make particular appearances throughout the town. Beginning this weekend, households can meet them at Dubai Pageant Metropolis Mall on 28 June, Metropolis Centre Mirdif on 29 June, and Ibn Battuta Mall on 30 June, with extra shock pop-ups deliberate all through the summer season. From playful metropolis décor to themed giveaways and roaming leisure, Modesh and Dana convey additional magic to the DSS Opening Weekend and past.
The Opening Weekend Celebrations are just some of the hundreds of affords and issues to do that summer season. DSS 2025 guarantees a summer season properly spent with 66 continuous days of unbelievable worth and signature only-in-Dubai experiences till 31 August 2025. Extremely awaited signature citywide experiences this yr embrace the Beat the Warmth DXB live performance collection from 4 to 13 July; the extremely anticipated Summer season Restaurant Week from 4 to 13 July; and – making their DSS debut – the first-ever version of 10 Dirham Dish from 1 to 31 August and DSS Gahwa Beats espresso pop-ups each Saturday all through DSS on 26 July, 2 August, 9 August, 16 August, and 31 August. Plus many extra unique retail promotions, unbelievable reductions, life-changing raffles, world gastronomy, world-class hospitality, indoor household enjoyable, and headline concert events to thrill guests of all ages.
Dubai Summer season Surprises 2025 is supported by Key Sponsor Industrial Financial institution of Dubai and Strategic Companions which embrace: Al Futtaim Malls (Dubai Pageant Metropolis Mall & Pageant Plaza), Al Zarooni Group (Mercato Buying Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Metropolis Centre Deira, Metropolis Centre Mirdif, Mall of the Emirates), Merex Funding (Metropolis Stroll and The Seaside, JBR), and talabat.
For extra data, go to the Dubai Summer season Surprises web site and comply with @DubaiFestivals on Instagram and TikTok.
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