AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content material Advertising

Think about having a companion in your advertising efforts who’s out there 24/7, can digest huge quantities of data in seconds, and might interact in deep, insightful conversations about your particular tasks and campaigns. What if this companion couldn’t solely assist you summarize analysis and brainstorm methods but additionally create recorded overviews and discussions, virtually like a podcast co-host?

This isn’t science fiction. It’s the truth of what’s doable with Google’s newest replace to NotebookLM, an AI-powered analysis assistant that’s revolutionizing how entrepreneurs method content material creation and technique.

NotebookLM is designed to be your personalised AI collaborator. You possibly can load it up with your individual assets and knowledge, then have conversations with it as if it’s a educated crew member who’s intimately acquainted with your tasks. However right here’s the place it will get actually attention-grabbing: NotebookLM can generate audio conversations between AI-created “hosts” discussing the very info you’ve offered.

You’ll hear an instance of that, and the way this software might help you in your advertising, in at the moment’s particular solo-episode of AI in Advertising: Unpacked. We’re masking:

✨ AI-Powered Content material Creation: NotebookLM permits entrepreneurs to generate high-quality, research-based content material shortly and effectively.

✨ Personalised AI Help: By importing particular paperwork, entrepreneurs can create a tailor-made AI analysis assistant for his or her distinctive wants.

✨ Revolutionizing Podcast Production: NotebookLM’s means to generate conversations opens new prospects for podcast content material creation and ideation.

Be taught extra about Mike Allton

Sources & Manufacturers talked about on this episode

Full Transcript

(frivolously edited)

AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content material Advertising

[00:00:00] Feminine AI: What I discover fascinating is this concept of a really personalised analysis expertise as a result of they’re actually leaning into that. Like all through all these advertising snippets, we see this language of like, it’s going to be an knowledgeable in your info.

Which is a daring declare.

[00:00:16] Male AI: It’s a daring declare.

[00:00:17] Feminine AI: It’s very bold.

[00:00:18] Male AI: Yeah. As a result of simply think about, proper? Such as you add every little thing,

[00:00:22] Feminine AI: all of

[00:00:22] Male AI: your notes, articles, even these little scribbled concepts on the again of a serviette.

[00:00:26] Feminine AI: Yeah.

[00:00:28] Male AI: Simply will get it.

[00:00:29] Feminine AI: Simply synthesizes it.

[00:00:30] Male AI: Is aware of what you’re after earlier than you even ask.

[00:00:34] Feminine AI: That’s the dream, proper?

[00:00:35] Male AI: Just like the final analysis buddy.

[00:00:36] Feminine AI: Precisely.

[00:00:37] Male AI: And it’s powered by this factor known as Gemini 1.

5 Professional. Have you ever heard of this?

[00:00:42] Feminine AI: I’ve, yeah. It’s primarily their most superior AI mannequin to this point, proper?

[00:00:47] Male AI: Okay.

[00:00:47] Feminine AI: So that is actually Google placing their finest foot ahead.

[00:00:50] Mike Allton: Welcome to AI in advertising unpacked, the place we simplify AI for impactful advertising. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative affect on advertising methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments you have to succeed. So tune in and let’s unlock the ability of AI collectively.

Welcome again to a particular episode of AI Advertising Unpacked. One the place I’m taking the weird route of diving into a brand new little bit of AI know-how that I believe goes to blow your thoughts. And I couldn’t wait to share it. And since it’s one thing you need to hear for your self, I couldn’t consider a greater solution to show then on this present.

Think about having a companion in your advertising efforts, who’s out there 24 seven, can digest huge quantity of data in seconds and might interact in deep insightful conversations about your particular tasks and campaigns. What if this companion couldn’t solely assist you summarize analysis and brainstorm methods, but additionally create recorded overviews and discussions, virtually like a podcast cohost.

This isn’t science fiction, it’s the truth of what’s doable with Google’s newest replace to Pocket book LM, an AI powered analysis assistant that’s revolutionizing how entrepreneurs method content material creation and technique. Pocket book LM is designed to be your personalised AI collaborator. You possibly can load it up with your individual assets and knowledge, then have conversations with it as if it’s a educated crew member who’s intimately acquainted with your tasks.

However right here’s the place it will get actually attention-grabbing. Pocket book LM can generate audio conversations between AI created hosts, discussing the very info you’ve offered to showcase this groundbreaking functionality. I’ve finished one thing a bit meta for at the moment’s episode. I created a brand new pocket book. In pocket book LM, and I crammed it with details about the software itself.

Then I used its conversational function to generate a 5 minute section with two AI podcast hosts speaking about pocket book LM. What you’re about to listen to is that AI generated dialog. It’s offered as an audio solely wave file, which I’ve inserted into this podcast episode, hear intently to how coherent, informative, and pure it sounds.

This isn’t only a demonstration of NotebookLM’s capabilities. It’s a glimpse into the way forward for content material creation and advertising technique. After this section, I’ll come again. We’ll dive into what this implies for entrepreneurs, exploring the potential purposes and implications of this know-how. So let’s soar in and listen to what AI has to say about itself.

[00:03:42] Male AI: Ever really feel such as you’re simply drowning in analysis? At the moment, we’re diving into Google’s reply. To that. Um, yeah. NotebookLM.

[00:03:49] Feminine AI: All proper.

[00:03:49] Male AI: And they’re calling it your AI analysis assistant.

[00:03:53] Feminine AI: Mm hmm.

[00:03:54] Male AI: Not simply any assistant. Proper. However yours.

[00:03:56] Feminine AI: Proper.

[00:03:57] Male AI: Personalised.

[00:03:57] Feminine AI: Yeah.

[00:03:58] Male AI: So is all of it hype?

[00:03:59] Feminine AI: Yeah. Let’s

[00:03:59] Male AI: unpack this slightly bit.

[00:04:00] Feminine AI: Yeah. What I discover fascinating is this concept of a really personalised analysis expertise as a result of they’re actually leaning into that. Like, all through all these advertising snippets, we see this language of like,

[00:04:12] Male AI: Completely.

[00:04:12] Feminine AI: It’s going to be an knowledgeable in your info. Yeah.

[00:04:15] Male AI: Proper.

[00:04:15] Feminine AI: Which is a daring declare.

[00:04:17] Male AI: It’s a daring declare.

[00:04:18] Feminine AI: It’s very bold.

[00:04:19] Male AI: Yeah. As a result of simply think about, proper? Such as you add every little thing.

[00:04:22] Feminine AI: Oh my God.

[00:04:23] Male AI: Your whole word articles, even these little scribbled concepts on the again of a serviette.

[00:04:27] Feminine AI: Yeah.

[00:04:28] Male AI: Pocket book LM simply will get it.

[00:04:30] Feminine AI: Simply synthesizes it.

[00:04:31] Male AI: Is aware of what you’re after earlier than you even ask.

[00:04:35] Feminine AI: That’s the dream, proper?

[00:04:36] Male AI: Like the final word analysis buddy.

[00:04:37] Feminine AI: Precisely.

[00:04:38] Male AI: And it’s powered by this factor known as Gemini 1. 5 Professional Should you heard of this,

[00:04:43] Feminine AI: I’ve. Yeah. It’s primarily their most superior AI mannequin to this point. Nice.

[00:04:48] Male AI: Okay.

[00:04:49] Feminine AI: So that is actually Google placing their finest foot ahead. It looks like.

[00:04:53] Male AI: Attention-grabbing. Okay. So it’s acquired a strong engine.

[00:04:55] Feminine AI: Mm hmm.

[00:04:56] Male AI: However they’re additionally promising to take you from info to perception in a snap.

[00:05:01] Feminine AI: Proper.

[00:05:01] Male AI: And that’s a daring declare.

[00:05:03] Feminine AI: It’s.

[00:05:04] Male AI: As a result of we’ve all skilled the frustration of sifting by way of countless articles and being like, Ugh.

[00:05:10] Feminine AI: Completely. The place’s the

[00:05:11] Male AI: perception?

[00:05:11] Feminine AI: Yeah.

[00:05:12] Male AI: What makes this completely different?

[00:05:13] Feminine AI: So that is the place I believe this concept of the personalised information that they hold mentioning is available in. Okay.

It’s not simply summarizing info, it’s about connecting the dots in a manner that’s related to you. Okay. So think about you add a analysis paper. Proper. And also you immediately get this roadmap of the important thing takeaways, the arguments, the potential counterpoints, all tailor-made to your particular wants.

[00:05:35] Male AI: Okay, now that’s beginning to sound severely spectacular.

[00:05:38] Feminine AI: Yeah.

[00:05:39] Male AI: However with all this discuss AI and perception technology, it’s straightforward to surprise, like, the place’s the road between help and simply making stuff up?

[00:05:48] Feminine AI: Oh, completely. And I believe that’s a legitimate concern with any AI software, proper? Completely. Particularly within the analysis house. Yeah. However it looks like Google could be very conscious of that concern as a result of they repeatedly emphasize that Pocket book LM is supply grounded.

So if it highlights a key takeaway, It’ll level you again to the precise supply, the web page quantity, like suppose meticulous footnotes, however for all of your analysis. Okay.

[00:06:11] Male AI: That’s a great way to place it. Yeah. So it’s like, you continue to have that paper path.

[00:06:14] Feminine AI: It’s not

[00:06:15] Male AI: identical to, Oh, the AI stated this and I belief it. It’s not within the void.

You’re like, okay, it truly got here from this web page of this research.

[00:06:21] Feminine AI: Yeah.

[00:06:22] Male AI: Attention-grabbing. Yeah.

[00:06:23] Feminine AI: And so they additionally spotlight information privateness loads, which I believe is attention-grabbing.

[00:06:26] Male AI: Yeah.

[00:06:27] Feminine AI: Your uploaded info isn’t getting used to coach their AI,

[00:06:31] Male AI: proper?

[00:06:32] Feminine AI: It’s all about protecting your analysis yours.

[00:06:34] Male AI: Which I believe is an enormous concern that lots of people have proper now.

Completely. It’s like, is my information getting used to coach some AI mannequin?

[00:06:42] Feminine AI: Proper. Are you going to steal my ideas?

[00:06:44] Male AI: Precisely. After which.

[00:06:46] Feminine AI: And so it looks like they’re making an attempt to deal with that head on.

[00:06:49] Male AI: And. They’re additionally making an attempt to construct belief, I believe, by way of this endorsement from Tiago Forte.

[00:06:55] Feminine AI: Oh, yeah.

[00:06:55] Male AI: Who you may know because the mastermind behind the constructing a second mind system.

[00:06:59] Feminine AI: Proper. He actually wrote the ebook on private information administration.

[00:07:03] Male AI: Precisely. He known as NotebookLM, quote, one of the best software program ever created for leveraging AI in your artistic work.

[00:07:11] Feminine AI: Wow. Wow.

[00:07:13] Male AI: Which is excessive reward coming from somebody who actually wrote the ebook on this. So it looks like they’re actually onto one thing right here.

[00:07:21] Feminine AI: It looks like it. Yeah. As a result of his complete philosophy revolves round organizing info in a manner that sparks new concepts and connections. Proper. So for him to endorse this. Means that it goes past simply summarizing info. It helps you suppose in a different way. It’s

[00:07:37] Male AI: prefer it helps you synthesize the knowledge after which apply it after which suppose in a different way about it.

[00:07:41] Feminine AI: Yeah. It’s bridging that hole between having info and like understanding it.

[00:07:46] Male AI: Sure.

[00:07:47] Feminine AI: Making use of, constructing on it.

[00:07:48] Male AI: That’s what I’m actually getting from all that is it’s not nearly accessing info anymore. Proper. It’s what you do with it. Precisely. And it looks like that is making an attempt to push us in that path.

[00:07:58] Feminine AI: Yeah. And that’s the actual query right here, is it? What’s

[00:08:01] Male AI: the actual query?

[00:08:01] Feminine AI: How will your distinctive analysis course of profit from this? Ooh. What new discoveries may turn into doable?

[00:08:09] Male AI: I like that.

[00:08:10] Feminine AI: That’s what I’m most curious to discover.

[00:08:12] Male AI: Yeah. It’s thrilling. It’s slightly scary.

[00:08:15] Feminine AI: All the time.

[00:08:15] Male AI: However it’s the long run.

[00:08:16] Feminine AI: It’s the future.

[00:08:17] Male AI: This has been an interesting glimpse into NotebookLM.

[00:08:20] Feminine AI: It has.

[00:08:21] Male AI: It’s clearly greater than only a glorified word taking app.

[00:08:23] Feminine AI: Far more.

[00:08:24] Male AI: They’re aiming to redefine how we work together with info.

[00:08:28] Feminine AI: Mm hmm.

[00:08:29] Male AI: And I believe that’s a very highly effective factor.

[00:08:31] Feminine AI: Completely.

[00:08:31] Male AI: So till subsequent time, glad researching, everybody.

[00:08:34] Feminine AI: Completely happy researching.

[00:08:34] Mike Allton: All proper, people, wasn’t that one thing? We simply witnessed the way forward for content material creation powered by Google’s NotebookLM. Let’s break down what we simply heard and discover what this implies for us as entrepreneurs. First off, did you discover how pure and fascinating that dialog sounded to AI generative voices discussing a posh matter with enthusiasm, perception, and even a contact of humor?

It’s thoughts blowing to suppose that this complete dialogue was created by an AI primarily based on info I fed into NotebookLM. In mere moments. Let’s discuss concerning the high quality and coherence of this AI generated content material. The hosts lined key options of notebookLM, prefer it’s personalization capabilities, the highly effective Gemini 1.

5 professional mannequin behind it, and its means to supply supply grounded. They even touched on privateness considerations and introduced in a related knowledgeable endorsement. This degree of coherence and depth is spectacular to say the least. And naturally, it’s all primarily based on the knowledge I offered. It isn’t going out on the net and discovering or creating or hallucinating anything.

So what does this imply for us entrepreneurs? The potential purposes are enormous content material, ideation and analysis. I imply, simply think about importing all of your market analysis, buyer information, and competitor evaluation within the notebookLM. You can have in depth conversations about developments, alternatives, and techniques, all grounded in your particular information, podcast creation, and scripting as we simply witnessed.

NotebookLM can generate whole podcast type conversations. This might revolutionize how we method podcast planning and content material creation. Weblog posts and article writing with its means to synthesize info and supply insights. Pocket book LM could possibly be a useful software for crafting nicely researched insightful articles and naturally, social media content material technology by feeding it your model pointers and key messages.

You can use notebookLM to generate a wide range of social media posts, every tailor-made to your particular viewers and targets. Now, after all, with nice energy comes nice accountability. We have to take into account the moral implications of utilizing AI generated content material. Transparency with our viewers is essential. And whereas NotebookLM may be an unbelievable software, it shouldn’t substitute human creativity and strategic pondering.

It ought to improve it. How will you begin experimenting with pocket book? Lm head over to pocket book, lm. google. com and enroll. The hyperlink is down beneath within the present notes as nicely. Begin small, perhaps use it for a single analysis mission or to assist define your subsequent weblog publish. Mess around with importing several types of content material and see the way it synthesizes the knowledge.

Keep in mind, instruments like NotebookLM are right here to enhance our capabilities, not essentially substitute us. They’re giving us superpowers, permitting us to course of and make the most of info in methods we might by no means do earlier than. It’s as much as us to harness this energy responsibly. And creatively the way forward for content material advertising is right here, people.

Are you able to embrace it? Now that’s all we’ve acquired for at the moment. Buddies. Keep in mind if that is your first foray into AI and advertising, you don’t have to really feel alone or overwhelmed. I’ve acquired a useful resource only for you. The AI advertising primer which you could seize within the present notes beneath and be a part of our neighborhood of over 45, 000 different markers who’re exploring and accelerating into AI at the moment.

Till subsequent time, welcome to the grid. Thanks for becoming a member of us on AI and advertising unpacked. I hope at the moment’s episode has impressed you and given you actionable insights to combine AI into your advertising methods. You loved the present, please subscribe in your favourite podcast platform and take into account leaving a evaluation.

We’d love to listen to your ideas and reply any questions you may need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and assist you make a actual affect in your advertising efforts till then hold innovating and see simply how far AI can take your advertising. Thanks for listening and have a implausible day.