AI Content material Creation: Supercharging Your On-line Presence

Think about reworking your content material creation course of, scaling your on-line presence, and competing with huge manufacturers – all whereas sustaining your distinctive voice. Immediately, we’re diving into the world of AI-powered content material creation for solopreneurs and SMBs, and the potential is mind-blowing.

You’re about to find how AI instruments can supercharge your productiveness, improve your creativity, and enable you join together with your viewers like by no means earlier than. We’re speaking about game-changing methods that may flip hours of labor into minutes, and enable you punch manner above your weight within the digital enviornment.

Our visitor, Nicky Saunders, is a content material technique wizard who’s used these actual methods to develop social media accounts from 1000’s to thousands and thousands. Because the founding father of Deeper Than The Model and a associate at Social Media Examiner, Nicky’s acquired the within scoop on leveraging AI for optimum affect.

AI in Advertising: Unpacked host Mike Allton requested Nicky Saunders about:

✨ AI-Powered Effectivity: Leveraging AI instruments can dramatically scale back content material creation time, permitting solopreneurs to compete with bigger manufacturers.

✨ Genuine Automation: AI can improve, not change, your distinctive voice, serving to preserve authenticity whereas scaling content material manufacturing.

✨ Strategic Implementation: Profitable AI integration requires a considerate method, balancing automated processes with human creativity and oversight.

Be taught extra about Nicky Saunders

Assets & Manufacturers talked about on this episode

Full Transcript

(frivolously edited)

AI Content material Creation: Supercharging Your On-line Presence for Solopreneurs and SMBs with Nicky Saunders

[00:00:00] Nicky Saunders: However nonetheless we dwell in a creator world, proper? And character continues to be very a lot wanted. What AI does, it offers you the data, nevertheless it doesn’t provide the character and the character. It nonetheless wants you to do this. So once you get a video script, an article, an electronic mail, it nonetheless wants you so as to add your, your sauce to it.

Although like, like even for you, the place you mentioned like, yo, I put it in Claude. It has my voice. It has my, it has the whole lot that I’d usually say, however there’s nonetheless in all probability issues that you’d say somewhat bit otherwise. There’s nonetheless some tweaks you in all probability made. After which in addition to once you say it, it, it’s the vitality, it’s the vibe that, that persons are like, yo, I like this content material.

[00:00:51] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative affect on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible functions that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments you want to succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked, the place I selfishly use this time to choose the brains of consultants that maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing, and also you get to be taught to subscribe to be proven the way to put together your self and your model for this AI revolution and are available out forward.

Think about reworking your content material creation course of, scaling your on-line presence in competing with huge manufacturers, all whereas sustaining your distinctive voice. Immediately, we’re diving into the world of AI powered content material creation for solopreneurs and SMBs and the potential. You’re about to find how AI instruments can supercharge your productiveness, improve your creativity, and enable you join together with your viewers like by no means earlier than.

We’re speaking about sport altering methods that may flip hours of labor into minutes and enable you punch your manner above your weight and Within the digital enviornment. Our visitor Nicky Saunders is a content material technique wizard. Who’s used these actual methods to develop social media accounts from 1000’s to thousands and thousands because the founding father of deeper than the model and a associate, social media examiner.

Nicky’s acquired the within scoop on leveraging AI for optimum affect. Hey, Nicky, welcome to the present.

[00:02:40] Nicky Saunders: Let’s pop in. I would like this. I would like this intro and the whole lot that I do. That was superb. Wow. Hey. Pay attention, any individual must pay you tons of and 1000’s and thousand {dollars} for them to do intros. That was sheesh.

Wow. Hey.

[00:03:00] Mike Allton: I can be your hype man anyplace you might be sitting on main, main phases. I’ll convey it for you.

[00:03:06] Nicky Saunders: I’m loving this. I’m loving this. How are you?

[00:03:09] Mike Allton: I’m doing nice. And I can’t wait to dive into this and actually decide your mind. I really like doing that with sensible people such as you who’re doing the work on the bottom.

And talking of that, I do know you’ve achieved some actually unimaginable outcomes to your shoppers. How did you first uncover the potential for AI in content material creation? And what made you notice its energy for solopreneurs, SMBs, the varieties of oldsters that you simply’re working with? a lot.

[00:03:34] Nicky Saunders: Pay attention I, I began like how all of us began.

We heard chat GPT and we had been like, what’s that? Proper. For me I’ve been huge within the, within the content material sport. Like I I’m, I’m a content material strategist. I acquired. Care for completely different influencers, social media accounts from a content material aspect. And as soon as I noticed that AI was beginning to make some noise, I used to be like, okay, how can this assist us from, , a content material subject?

I’m not very thinking about it from, The entire world scenario. How’s it going to exchange our jobs? How’s it gonna, I’m not, I’m not . What I noticed was you sort one thing, it comes out with phrases. I mentioned, okay, what? For those who sort one thing, may it give me a caption? Might it give me a video script? Might, as a result of these are phrases that we want in the case of creating content material. So I began digging into. Chat GPT. Then I began digging into all these different instruments as a result of as we all know, there’s so many various instruments that was constructed off of chat GPT. So which one may also help us with voiceovers, which one may also help us with cloning ourselves.

If that’s even a factor, which one may also help us make faceless content material. So I, I simply began by making an attempt. You recognize, however with very area of interest sort of thought strategy of what’s going to assist us be an assistant to creating content material. As a result of I don’t imagine that AI can change us on this second. I do imagine that it might probably assist us help being constant regularly.

So the place. Most would battle with, I don’t know what to create. There’s no excuse for that no extra. We acquired AI for it. I don’t know the way to make this. Okay. There’s AI for this. I’m simply drawing a clean. There’s AI for it to help us. After which we take it, we simply tweak it. In order that’s, that’s simply how I began.

Simply purely simply making an attempt it as soon as it began changing into.

[00:05:42] Mike Allton: Love that very long time listeners on the present will know that that’s just about precisely how I acquired began notably with with podcasting. I’m now utilizing AI as a showrunner for all my podcasts as a result of I’ve six. I’ve acquired this podcast and I acquired 5 extra with Agorapulse.

And I used to spend a pair hours making ready for every episode. After which the CEO got here to me. It’s like, I would like you so as to add three extra exhibits to your plate. I’m like, effectively, all proper, I’m going to have to determine the way to spend much less time researching and making ready for each present. In order that intro that you simply love a lot, Claude wrote that primarily based on that I gave Claude, , doing a terrific job utilizing my voice, my model.

[00:06:23] Nicky Saunders: Yeah,

[00:06:23] Mike Allton: completely. Can do it. So are you able to stroll us by among the key AI instruments that, that you simply suggest for content material creation and particularly how they will profit, , small companies, content material creators who in all probability have a restricted price range.

[00:06:37] Nicky Saunders: Yeah. So we acquired to go from the 1st step with what’s the concept, proper?

And so. I’m going to at all times say, and I really like the way you’ve mentioned Claude as a result of Claude is, has turn out to be one in every of my favourite ones proper now. However in fact we acquired the, the OG one, which is ChatGPT. So desire, you can go ChatGPT, you can go Claude, however no matter concept that you’ve got, it may be an incomplete concept. Go to one in every of your favourite AI language fashions, ChatGPT, Claude is the 2 that I take advantage of, and I’d go.

Okay, I’ve this concept, no matter your model is, give it as a lot info of, of your model. That is my viewers, proper? And I have to create this, proper? Have a dialog with it. That is the place it’s not simply, let me sort in a single sentence, a immediate or no matter. After which it offers me the consequence, have a dialog of how one can break down this concept, as a result of when you begin having a dialog and having, Hey, ask me any questions to higher the output, then you possibly can see issues in a distinct perspective.

Oh, okay. This is able to, this might do good. As a picture, this might do good as a video script. This is able to do good as a quote, proper? However that is the place it’s a must to have the conversations with ChatGPT or Claude. As soon as you work these issues out, otherwise you’re asking AI ChatGPT or Claude on some, Hey, what could be good for a video?

I’d go, okay, give me give me a video script. Now we have the thought. We broke it down. Give me the video script, however give me the, the framework of, of a story model framework, proper? Which is a extremely popular content material framework. Writers realize it as effectively. Or I’d ask, Hey, what are some well-known. Content material frameworks that I may use to create a video script, proper?

So it’ll generate that I’d take that script and let’s say, I wish to do a voiceover. I’ve some photos or some movies, and I wish to do a voiceover primarily based off that script. I’m going to enter 11 labs. Proper. They’ve over tons of of AI voices I may use, or I may clone my very own voice and use that proper.

Increase. There we go. Or if like, I get the video script and I don’t have any sort of content material, I can go into like in video and put that script in, in video, then it creates the video for me, proper? All that is the place faceless content material is available in. So I’m taking. Issues from like an concept to then a video script to then voiceover to a video.

And let’s say if I wished to. do an image, proper? I acquired an concept for a graphic. If I’m in chat GPT, the paid model. Okay. I can use Dolly three, which is the artwork generator in there. And I mentioned, Hey, are you able to make this on this explicit concept that we broke down? How would you flip that into a picture? Now that is like, I don’t know something about prompting sort of model.

Like I’ve a dialog and it might probably create completely different variations. If I wish to go fancy with it, I get, Hey, I’m going to make use of mid journey, which is without doubt one of the finest artwork turbines proper now. I don’t, I haven’t seen anyone actually beat that. Proper. Okay. Let give me a immediate that’s going to work superb in mid journey.

Take that immediate, put it into mid journey. It’s going to create a tremendous graphic. Cool. I like that graphic. How can I put it somewhat bit extra animated? We’re we’re in a video world. So like, how can I make that extra animated? I’d take that and put it into runway. And switch the picture into video. So it’s, it’s a step-by-step course of that you simply acquired to consider.

I’ve my concept. What do I, what’s the finish consequence? I wish to, I desire a picture. Cool. Let me simply discuss to ChatGPT or Claude in regards to the concept. Get all the main points, then make it. Make a picture from it. If I wish to make it extra animated, I can use runway ML runway ML. If I wish to, like I mentioned, create a video script, I create a video script, use the content material frameworks, go into 11 labs, go into in video.

However these, these are like a few of my favourite ones now. One among, one in every of my favourite, favourite, favourite ones might be Opus Clip as a result of truly, like, for you who has six exhibits, what I imply? Like, the content material is, is It’s not onerous to make proper. Lengthy kind movies just isn’t onerous to make. What’s onerous to make is to be constant on social media with all these completely different clips and the whole lot.

So you’re taking your lengthy kind movies and you set it into Opus clip and it creates social media prepared put up. And you’ll schedule it on the market. You might do AI B roll. You are able to do voiceovers on it. That what Opus Clip can do is superb if you have already got content material, proper? In order that’s why I wished to go first with right here is for those who don’t have content material, that is what you do.

If you have already got content material, use Opus Clip as a result of Opus Clip is superb. Wonderful. Like I take advantage of that factor each single day. I like, right here you go. Let’s, let’s create some clips right here. Let’s create there this, and I don’t solely use it for like face worth. So like, okay. It creates a clip. I’m taking that clip. I’m posting it.

Like I’ll flip that right into a carousel for Instagram, proper. Or I’ll take a clip and I’ll put it into my YouTube video. A part of reference of like, okay, right here, test this clip out, ? So there’s. There’s nonetheless ways in which I have a look at from, from AI the place I can add my two cents to it, have the dialog to create the entire thing, however then additionally with AI to nonetheless have my very own with OpusClip to nonetheless have my very own model and sort of cater it to all these completely different platforms.

I mentioned so much, I geeked out. However yeah,

[00:13:13] Mike Allton: no, that’s nice. Actually, I really like that you simply began with not solely the step-by-step course of, for those who don’t essentially have lengthy kind content material, proper, however you additionally began with video and that’s such an important level since you mentioned it your self, we’re in a video world and that’s in itself a problem for a lot of.

entrepreneurs, how can we create nice video? I imply, the entire cause I’m doing this podcast, whereas lots of you could be listening to it, it’s additionally accessible as a video on Spotify and YouTube. And I’m taking the clips and sharing them as reels and tech talks and YouTube shorts and Pinterest movies and LinkedIn movies and in all places else.

[00:13:44] Nicky Saunders: Come on,

[00:13:44] Mike Allton: as a result of video is so essential. And I began with this lengthy kind video first to your level. However I additionally know that What else was so nice in regards to the factor that you simply simply outlined was that if I went and purchased all of the instruments that you simply simply talked about, we’re nonetheless be a couple of hundred bucks a month, which is tremendous, tremendous inexpensive.

It’s essential to pay for each chat, GPT and clog. Decide one and we will get into that. However , you add runway, you add Opus clip, , one in every of these different instruments, , they’re all about 20, 30 bucks a month on the degree. Most individuals want them. So it’s tremendous, tremendous inexpensive, however let’s return to. You recognize, we’re utilizing chat GPT or we’re utilizing Claude to develop these concepts to develop scripts and that type of factor.

And I do know people are frightened about shedding their distinctive voice after they’re utilizing instruments on this manner. How do you suppose that they will preserve authenticity whereas they’re leveraging these instruments?

[00:14:39] Nicky Saunders: Yeah, it’s not a replica and paste standpoint, proper? We, in fact we, we’d love a device that does all of it for us.

Wonderful. And so when AI got here out or when it acquired actually widespread, individuals had been like, sure, I don’t should do something anymore. That’s, that’s cool. However nonetheless we dwell in a creator world, proper? And character continues to be very a lot wanted. What AI does, it offers you the data, nevertheless it doesn’t provide the character and the character.

It nonetheless wants you to do this. So once you get a video script, an article, an electronic mail, it nonetheless wants you so as to add your, your sauce to it. Although, like. Like even for you, the place you mentioned like, yo, I put it in Claude. It has my voice. It has my, it has the whole lot that I’d usually say, however there’s nonetheless in all probability issues that you’d say somewhat bit otherwise.

There’s nonetheless some tweaks you in all probability made. After which in addition to once you say it, it’s the vitality, it’s the vibe that, that persons are like, yo, I like this content material. Proper. So although, sure. AI is superb and it takes us manner additional than what we may have finished on our personal and it makes us tremendous resourceful as a result of it’s not about being sensible, it’s about being resourceful.

We have a look at it now and be like, Thanks for giving me the inspiration. Thanks for giving, giving the whole lot I might have, however now let me add my very own sauce to it. Let me add my very own vibe to it. So individuals may actually join with it, but additionally that. It offers that human really feel that’s nonetheless required in content material right this moment.

[00:16:33] Mike Allton: You’re completely proper. Too many occasions people are merely taking the, the output that they’re given and copying and pasting it to wherever they wish to ship it they usually’re probably not enhancing it one other concern. I see or mistake that I see actually because individuals deal with the AI like one other human generally, which is sweet.

However meaning we’re afraid to push the A. I like for those who and I had been working collectively and I created one thing for you and also you requested me 4 or 5 occasions to revise it. I’m gonna get drained and I’m gonna be like, no, we’re finished. You bought three revisions and we’re finished. You possibly can return to the A. I 20 occasions and say, Nope.

Give me that once more. Nope. Give me that once more. Nope. Give me and it’ll by no means get offended for you. Each single time. It’s going to say Completely, Nicky. You’re proper. I ought to have finished it otherwise

[00:17:21] Nicky Saunders: Particularly when you could have the voice suppose that that tone doesn’t get annoyed in any respect I’ve tried it tried it like ten occasions and it’s like no no drawback Nicky.

I’m like, oh my god you sound I’m simply gonna discuss to you. This is the reason individuals like taking a look at their group completely different. Like she by no means tells me. No, what’s fallacious with y’all?

[00:17:45] Mike Allton: So what are another errors that you simply’ve seen among the shoppers or the companies in the best way that they’re utilizing a very after they’re speaking about utilizing it for for content material creation?

[00:17:57] Nicky Saunders: I must say How do I, how do I wish to put this? Trigger I wish to, I wish to be thoughtful of individuals’s emotions.

Proper. Not each new device is an efficient device. Okay. So one mistake that I actually see is that they’ll catch on to a brand new device. They usually’ll run with it now with, as we all know, with AI instruments, particularly the brand new ones and startups and the whole lot, they’re not all the best way of all, all there. Proper. As a lot as we like to be okay.

The primary one to search out it. And that is going to do the whole lot. Shout out to these individuals. I see lots of it from like a gross sales aspect. That is going to care for all my gross sales, proper? That is going to care for all my, my emails. And the emails are trash, proper? The there’s no high quality test. I imagine that there needs to be a system of some kind.

Once you get a brand new AI device that there’s nonetheless some high quality management. In your group, proper? As a result of if it’s you as a group of 1, or you have already got a group, there needs to be any individual who’s pushing the button of those new instruments, of those new AI conditions, after which they’re checking it earlier than it goes out to individuals, as a result of that is your model voice.

Proper. That is your messaging. That is what represents you. And what you possibly can’t do is like, ah, that was AI. You recognize what I imply? Like I’m, that was my dangerous. I don’t, I don’t know what to let you know. Proper. Except you’re a model that’s recognized for testing AI. So for instance, I may get away with this. I just lately turned on the AI chat bot for Instagram.

Proper. Proper. It lets you, offers you a clone of your self primarily based off. the content material that you simply’ve placed on Instagram and threads and that complete 9, proper? So for probably the most half, it sounds nice, however there’s different components that it’s tremendous wild. I don’t know what’s taking place. I’ll come again and be like, ah, that’s my AI.

I’ll do a voice word too. Ah, that’s my AI. We’re testing this out they usually’re like, Oh, we figured it’s okay. However for those who’re not recognized for that and also you don’t have any individual checking, it may very well be loopy. It, you possibly can lose prospects, followers, audiences, as a result of now you permitting AI to run all of it. And it’s very disconnecting.

Proper. Which matches into one other mistake. Not all chatbots are nice. Okay. Don’t run to each single one that might probably care for your feedback, care for your DMS, , go and DM different individuals for you. Like too. Okay. I do know we wish to do away with the duty. We’re not the best at, so we will think about the issues we’re nice at.

Nonetheless, we’re nonetheless like, we nonetheless acquired a methods to go. We nonetheless acquired methods to go. So high quality management, proper? Don’t bounce on each AI device after which undoubtedly don’t, don’t bounce on each chat bot simply because it has AI. Proper. I believe the. The instruments that I’m actually leaning on an increasing number of just isn’t essentially those that begin off as AI instruments is the instruments that I already belief that activate AI options, proper?

One, one device that I actually like proper now’s vidIQ. VidIQ turned on this like AI coach scenario, proper? That’s solely devoted to YouTube stuff. So I like that as a result of sure. Can I’m going to Claude and chat GPT and ask about. Some YouTube devoted stuff, in fact, however they’ve already configured it that I don’t should be this immediate engineer and have it already all these directions.

They have already got that and it really works out very effectively. So I, I, I’d warning individuals generally To not at all times go straight for the AI device, the brand new AI device, go have a look at the, the instruments that you have already got, as a result of let’s, let’s maintain it a buck. Them subscriptions are costly. After some time, okay, it provides up 20 each single day since you discover a new AI device and also you subscribe to it provides up after some time.

Okay. Like 4 of them is already 100. Okay. And that’s 100 a month. I simply wish to make this very clear. Don’t get it. Don’t get it twisted with the 20. So that is low-cost. No, it’s, it’s reoccurring. I don’t, I’m simply letting you However have a look at the instruments that you have already got. That you just’re already paying the 20 to 30.

See if they’ve some AI instruments as a result of it’s configured to what you’re already accustomed to and what you acquire it for. Robotically. Yeah.

[00:23:34] Mike Allton: Couldn’t agree extra notably your level about sticking away from from testing all the most recent instruments. I talked to Scott Brinker from HubSpot and Chief Martek, proper?

And he talked about how the advertising and marketing expertise panorama has exploded this yr. Attributable to AI startups. And , these are firms that they could have been round for 30 days or much less, and also you’re already forking over cash to them. You don’t know if there are any sort of high quality management there. That’s an actual problem.

And folk as a enterprise proprietor, that’s not the place you want to be investing your time and your vitality. And as a tester, I imply, , Nicky was testing that. I examined a device known as a render web which render. web, which was actually cool for creating AI generated images and video and that sort of stuff primarily based on a single picture.

It was. Actually, actually cool. Not enterprise prepared, actually per se. I imply, the pictures it created of me had been, , individuals laughed at them as a result of they had been sort of humorous trying and that was advantageous. You as a enterprise proprietor, don’t should be testing these people. We’re speaking with Nicky Saunders about strategies and instruments that content material creators like yourselves can flip to for assist.

And in a second, we’re going to share some tales and a few examples to assist in giving you context. However first, let me share with you the device that I’m utilizing every single day to assist me create this podcast. All the opposite content material I’m placing out, it’s simply 20 a month as a result of it contains ChatGPT and Claude and DALLE-3 and all these issues.

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together with your viewers. Don’t simply market market smarter with Magai. Faucet the hyperlink within the present notes. So Nicky, you’ve been a content material creator for some time, like pre AI. How would you say AI has modified your, your content material creation course of? And are there any like new or hidden advantages that sort of stunned you otherwise you found alongside the best way?

[00:26:19] Nicky Saunders: So I offer you an actual case situation, proper? Earlier than, earlier than we began recording, we had been speaking about how I’m not that a lot of a author. I used to say I’m not a author. I’m beginning to be somewhat bit higher, proper? I discovered this device known as Serviette AI. Have you ever heard of it but?

[00:26:39] Mike Allton: No.

[00:26:40] Nicky Saunders: Okay. So this, this device is so enjoyable.

Okay. So I’m, I’m, I’m getting lively on, on threads. I’m on threads each single day and Serviette AI. Turns your written content material into actually infographics, however you know the way a few of these AI instruments is like returning to infographics and it’s tremendous costly they usually’re trash, proper? This one actually is fireplace.

They provide you a number of completely different types. So like, let’s say if I’ve a. Record that’s like, okay prime options iOS 18 has for content material creators, and I listed out, I may spotlight it. It creates completely different infographics like a pillared one, a funnel, one, a triangle one, it’s so nice. That makes it. It makes you wish to, to put in writing extra as a result of now it makes it visible.

And the loopy half about it, it, and I sound like a salesman on this one, as a result of I’m so enthusiastic about this, nevertheless it’s free. It’s in beta. So yeah, no, it’s completely free. The one drawback is that you could’t apply it to cellular, however on desktop it’s limitless. You might create as many napkins as what they name it.

And let’s say you don’t have something to put in writing. You might draft it up with ai, they’ve AI constructed into it, proper? That may you give it a subject? You give it a fast immediate. I wanna speak about iOS options for content material creators, and it’ll give you the stuff and give you the infographics. The wonderful thing about it’s that you could obtain it as a p and g, A-P-D-F-C-C-V-G, something that you really want.

So now I’m excited. I can put it on threads. Now I acquired all motivated. I may probably put it on LinkedIn. I put it on my e-newsletter. Proper. Folks cherished it. So these are like actual case situations of the place one thing that I wasn’t essentially so assured in, which, which was writing me discovering the proper AI device acquired me excited and constant.

on, on social media and, and my e-newsletter now making it extra visible as a result of anyone who writes a e-newsletter is aware of it’s like, okay, what, how am I going to make this fascinating? Like, all you’re going to do is learn phrases. That is loopy. So now I’m capable of put my e-newsletter in there and it creates completely different visuals which can be.

They’re not corny. Like they’re not, we’ve seen these AI instruments that make these infographics which can be simply not efficient. This one is absolutely, actually dope. Like I mentioned, I sound like a information promotion sort of factor. They’re not paying me that like in any respect, however I actually like this device. In order that’s, that’s only a actual case situation of like how these AI instruments assist me with my content material creation and.

Like get me excited to be constant on it.

[00:29:49] Mike Allton: I’m laughing trigger you’re speaking to the man that writes 2, 500 phrases in his e-newsletter each single weekend. Trigger that’s what I like to do. And my viewers, in the event that they’re nonetheless subscribed, they have to adore it. I imply, I inform them within the welcome electronic mail, I’m like, look, you’re going to get lengthy emails from me.

Yeah. I’m supplying you with historic analogies and that type of factor. However that’s, that’s what works for me. After which I was weblog posts and stuff. Afterwards, however I really like your instance as a result of I actually resonated with that as a result of I’m I’m not a video individual I used to be by no means robust with video. So I my tiktok presence my youtube shorts My instagram reels had been simply rubbish till I began the podcast and I get ai to assist me Establish the very best most fascinating clips and that type of factor and now i’ve acquired tons of of individuals watching my tiktoks and tons of of individuals watching my youtube shorts, proper?

And for a distinct segment podcast like this, you get 100 or extra individuals watching or listening. That’s it. That’s all you want is these, , it’s like having 100 individuals in a room listening to you give a presentation. So let’s speak about small enterprise house owners and among the shoppers that you simply’ve labored with.

[00:30:57] Nicky Saunders: Yeah, I

[00:30:57] Mike Allton: suppose you can share a hit story and all of us perceive NDAs right here, so that you don’t essentially identify names, however for those who may speak about somebody that you simply’ve labored with, who’s had sort of a remodeled on-line presence utilizing a few of your AI powered content material methods.

[00:31:12] Nicky Saunders: Yeah. So I can, I can let you know one proper now.

I work with a motivational speaker, Dr. Eric Thomas, proper. And so he has completely different avenues of, from chatting with books to communities, the whole lot like that. Proper. And so what my man is sweet at. Is creating content material, AKA give me a digital camera. I’m going to go all in on it, however he’s not essentially the best with phrases.

Proper. So far as writing. He’s not the best so far as chopping up the whole lot. And so what we’re, what we’re doing now’s, is taking him because the speaker. He has a a tremendous group to care for the whole lot from, together with his enterprise. However now it’s like, okay he desires to get lively on LinkedIn. So.

We’ve created in Claude a challenge that’s all inside his voice solely for his viewers of speaking to academics and superintendents for LinkedIn, proper? So particular viewers, his voice, increase. So anytime we want something with LinkedIn, we go proper there. Now his. His electronic mail record, proper. Was tremendous inactive.

Now we flip his movies. There may be two issues that we do. One we’ll, we’ll take, we’ll transcribe it. I really like fireflies, a AI, proper. The place. It’s primarily used for like zooms and Google meets and all that nice stuff. However I actually use it for video content material, get it transcribed. It factors out the timestamps, however in addition to I’ll take that transcript and I’ll put it into Claude and say, Hey, create a electronic mail from a standpoint of.

Give me a step-by-step information primarily based off this, this video. So now he has a PDF, or if I wish to go quite simple, I may go to gamma and it creates like a, a deck primarily based off the script, proper. Based mostly off the transcript. So now we’re taking what he’s usually good at. Which is I may create the video. Now we’re we’ve created the LinkedIn presence.

We’ve gotten the e-mail pop in something with phrases, he’s good. We’re creating completely different carousels on Instagram primarily based off a, all of the AI clips that it picks up. So he’s allowed to. Do his nonprofit not aspect now with the colleges. He begin, he, he can nonetheless kill it as his, the speaker joint his books and all that he’s allowed to do what he must do as a result of he is aware of.

With AI, it’s nice. And even he’s put chat GPT on, on his telephone. And he’s like, Nicky chat, GPT mentioned this, reward God. Take a look at that. We’re we’re nice. You don’t know, however like discovering for, for small companies, proper. Discovering your expertise, your, the primary focus of the enterprise. Proper. After which permitting AI to showcase that in several.

Content material codecs, proper? That’s the largest manner that I have a look at, at AI and small enterprise. Like what’s, what’s your factor that’s, is superb. Nice. Keep there. I don’t need you to get into electronic mail. I don’t need you to get into writing. I don’t need you to get into video creation. I don’t simply keep, keep proper there.

Let’s enable, let’s, let’s work out who your target market is. What’s your major mission of making content material? After which let’s enable AI to work on the remainder of the issues, no matter you’re not constant on, no matter is inactive, no matter you’re not that strongest on the AI, care for that and have an individual to, , Management all that also as a result of like we talked about within the errors, the standard management continues to be essential.

[00:35:39] Mike Allton: That could be a terrific philosophy. It’s fascinating as a result of we’ve talked about it earlier than on this present with different visitors and the best way that it’s been approached. It’s just a bit bit completely different previously. What we’ve mentioned is consider the stuff you don’t love to do the repetitive issues and see for those who can farm these out to AI, which is true.

The way in which you’re saying it although, is somewhat bit completely different. And I like your method much more as a result of what we’re specializing in in your perspective is what are you actually, actually good at? What’s your superpower as a enterprise proprietor, as a communicator as a marketer. And let’s concentrate on that.

And to your level, enable AI to highlight that and shine the sunshine on that and assist, , convey that to all these different channels and mediums. That’s incredible for our listeners. In the event that they had been to implement only one AI powered. Content material technique right this moment. What would you suggest for the largest affect on their on-line presence?

[00:36:37] Nicky Saunders: If there’s one factor I’d say, get simply the best factor, begin having conversations. The rationale why is as a result of I’ll, I’ll, I’ll let you know the true situation of what I do, and hopefully you this, this helps you. So I’ll ask it. I’ll give an concept. And I say, look, I’m going to place it on threads. Proper. So right here’s the thought.

Don’t change my tone, proper? Preserve the identical mannerisms. Simply give me a fast spell test. You recognize, grammar test after which format it to what works on threads. Trigger you clearly know, primarily based off your, your net searching conditions. Cool. It’s going to do this. I’ll then give a few concepts, put it out on threads.

The one which works probably the most. Proper. The one which will get probably the most engagement, I’m going to then take that and switch it right into a video. So I’ll take that very same one. I’ll be like, Hey, let’s flip this right into a video script, proper? This one labored. It clearly has knowledge. Let’s flip this right into a video script. Now I’m going to show that right into a video.

I’m additionally going to take that very same half. Hey, let’s put that in my e-newsletter. Proper. So now I’m going to want some information that goes with it. If there’s anyplace. in on the net that may assist this. Any surveys, any information? Let’s take that. Let’s flip it right into a step-by-step information so I may put it into my e-newsletter.

Cool. Then primarily based off what the video does, the quick kind video does. Cool. I’m going to show that right into a YouTube video. So now I’m going to ask it, Hey, create an extended video for an extended video script for YouTube. So the thought That we’ve talked about possibly to start with of the week. And I put out on Monday and Tuesday and all that nice by Wednesday, I’ve what I’m going to placed on my e-newsletter and a brief kind piece of content material.

After which by the next week, primarily based off the info from the quick kind, I’ve a YouTube video or a YouTube dwell. A subject that’s, that’s superb. So that is why I say from a quite simple standpoint, simply begin having conversations as a result of it makes the largest sense so far as what is going to occur afterwards together with your content material.

However if you’d like the complete blown technique, there you go.

[00:39:11] Mike Allton: All proper. So to present some people some context, we’re beginning with a Threads put up, that’s a pair hundred characters or much less. There’s not lots of content material except we do a number of threads and do it longer that manner

[00:39:23] Nicky Saunders: or Twitter or X, no matter your most well-liked platform is.

I imply, and even LinkedIn, no matter you’re going to be

[00:39:30] Mike Allton: bizarre and use X. That’s advantageous.

[00:39:33] Nicky Saunders: I’ll say no matter written platform is your good. Trigger it may even be on LinkedIn too. Some individuals’s major joint is, is LinkedIn from a written standpoint. So no matter your. Your written aspect is that you could gather knowledge.

[00:39:46] Mike Allton: Yeah, however like, like, such as you instructed me within the inexperienced room, it’s 2024 We’re on threads right this moment people. Yeah. Yeah.

[00:39:50] Nicky Saunders: Yeah, it is a truth. It is a truth

[00:39:52] Mike Allton: So, okay, so we acquired a brief kind textual content put up and you then’re taking that and turning it into a brief kind Vertical video what like 90 seconds or much less?

[00:40:00] Nicky Saunders: Yeah, completely.

Okay.

[00:40:02] Mike Allton: Okay, and you then’re turning that into Doubtlessly if it if it performs effectively a a youtube video and what what sort of size are you considering for that?

[00:40:12] Nicky Saunders: So it may very well be 5, 10 minutes, 18. How, how talkative are you? You recognize, as a result of proper now with YouTube, lengthy kind movies are doing superb. So for those who may discuss lengthy, reward God, for those who solely acquired three to 5 minutes with you, that’s, that’s okay too.

However the truth that you possibly can take one thing that’s already works. That now you possibly can push it to completely different platforms. It simply, it offers that confidence for enterprise house owners and solo creators of like, okay, this has an opportunity as a substitute of like randomly developing with concepts and like, oh my God, I hope this works. All of the algorithms after which like, and you then’re discovering all of the completely different the reason why it didn’t work.

Not less than, , knowledge sensible, this has labored throughout class value platforms. So. If it really works right here too, reward God. If it doesn’t, ah, yeah, I imply, we tried it. Not less than it labored over right here. So possibly we simply acquired to formulate it otherwise, inform it to create it a greater hook for it. Nonetheless we go about it.

However yeah, that’s, that’s sort of like a, a workflow technique that that has been working very effectively. For me proper now.

[00:41:29] Mike Allton: Yeah. Trigger you’re one hundred percent proper. You should utilize that very same preliminary put up on threads on X on Fb, even LinkedIn. You recognize, we see associates of the model, like, like, like Austin who’re simply killing it on Fb.

In order that’s, that’s completely attainable. However Nicky, we’re out of time and that’s a disgrace as a result of you could have been superb, however I do know people wish to know extra trigger there’s no manner we may have lined the whole lot that they wish to study. The place can they go to attach with you and ask?

[00:41:58] Nicky Saunders: So YouTube has been my, my major platform currently.

Okay. I don’t know once you’re watching this. You might be watching this this yr, subsequent yr, nonetheless it goes. So, YouTube, Nicky Saunders, or that is Nicky’s. For those who wanna contact me, in all probability Instagram is the very best, proper? So that is Nicky’s, N-I-C-Okay-Y, with a S, proper? In fact, I’m on threads. After which if you wish to be part of the neighborhood deeper than the model.com, we discuss all about ai.

I promise you that’s one in every of my. Favourite subjects. Clearly I may, we may go on. This may very well be a 5 hour podcast if we didn’t have time restraints. You’re feeling me?

[00:42:40] Mike Allton: That’s superior. Thanks, Nicky. Thanks all of you for listening. I’ll have all of Nicky’s hyperlinks, all of the instruments that we talked about right this moment within the present notes beneath.

overlook for those who’re comparatively new to AI and also you wish to actually degree up your expertise as a marketer, obtain the AI advertising and marketing primer that I’ve acquired, however linked beneath that can enable you out. I’ll offer you all of the instruments you want to get began on this thrilling trade till subsequent time. Welcome to the grid.

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