AI-Powered Podcast Manufacturing: My Podcast Tech Stack

What if I advised you that AI might take your podcast from idea to manufacturing with just some clicks?

In at the moment’s fast-paced digital world, podcasters and entrepreneurs alike are dealing with the daunting problem of maintaining with the calls for of content material creation and distribution. The method of manufacturing high-quality podcast episodes, managing visitor outreach, enhancing, selling, and at last distributing every episode can really feel overwhelming. For a lot of, it’s a wrestle to take care of consistency and high quality, resulting in burnout and stagnation in viewers development.

Think about spending hours on guide outreach, solely to safe a handful of visitors who won’t absolutely resonate together with your viewers. Take into consideration the painstaking strategy of enhancing uncooked audio and video information, managing your podcast’s distribution throughout a number of platforms, after which looking for the time to advertise your episodes successfully. All this whereas attempting to interact your viewers and keep forward of the curve in a quickly evolving trade. It’s no surprise that many podcasters discover themselves falling behind, shedding momentum, and lacking out on alternatives to develop their model.

However what if there was a technique to streamline your podcast manufacturing and promotion, permitting you to focus extra on creating participating content material and fewer on the time-consuming duties that lavatory you down? By leveraging a tech stack powered by AI and automation, you cannot solely improve the effectivity of your podcast manufacturing but additionally enhance the standard and attain of your content material. On this article, I’ll stroll you thru the instruments and processes I take advantage of to supply my podcast, “AI in Advertising and marketing: Unpacked,” and the way they’ll rework your podcasting efforts.

1. Discovering and Securing Friends with Dux-Soup

Visitor outreach is commonly one of the vital time-consuming components of podcasting. To streamline this, I take advantage of Dux-Soup, a Chrome extension that automates LinkedIn outreach. Right here’s the way it works:

• Personalised Outreach: I analysis potential visitors by way of varied channels, corresponding to audio system at trade occasions, visitors on different related podcasts, or direct referrals. Dux-Soup permits me to enroll their LinkedIn profiles into a particular sequence designed for my AI podcast. This sequence sends a custom-made invitation request, mentioning my curiosity in interviewing them.

• Automated Observe-Up: As soon as a visitor accepts the invitation, Dux-Soup routinely follows up with a customized message that gives particulars in regards to the podcast, hyperlinks to previous episodes, and a hyperlink to schedule their look. This automation ensures that my outreach stays skilled and environment friendly, with out the necessity for fixed guide follow-up.

2. Making a Seamless Visitor Expertise with a Customized Touchdown Web page

As soon as a visitor is secured, it’s important to supply them with all the knowledge they want in a single place. That’s the place a customized touchdown web page on my web site is available in:

• Complete Info: This touchdown web page consists of particulars in regards to the podcast, hyperlinks to previous episodes, and an embedded Calendly calendar that exhibits out there recording occasions. This not solely makes it straightforward for visitors to schedule their look but additionally helps set clear expectations.

• Onboarding Type: After scheduling, visitors are directed to a Google Type that acts as my onboarding software. Their responses are routinely fed right into a Google Sheet, which serves as my ‘second mind’ for present planning. This stage of group ensures that I’ve all the mandatory data at my fingertips when getting ready for the interview.

3. Leveraging Magai for Episode Preparation and Promotion

Getting ready for every episode is essential, and AI could make this course of considerably extra environment friendly. I take advantage of Magai, an interface for ChatGPT and DALL-E 3, to streamline this course of:

• Customized Personas for Episode Prep: I’ve created a customized Persona in Magai particularly for episode preparation. By inputting the visitor’s identify, LinkedIn profile, and most popular dialogue subjects, Magai helps me develop a structured run of present. This ensures that every episode is well-organized and tailor-made to the visitor’s experience.

• Promotion with AI: After the episode is revealed, I take advantage of a second customized Persona in Magai to arrange the entire promotional copy. This consists of social media posts, electronic mail publication content material, and extra, all tailor-made to spotlight the important thing takeaways from the episode.

4. Designing Constant Branding with Canva

Visible branding is a key a part of podcast promotion. To take care of consistency throughout platforms, I depend on Canva:

• Templates for Graphics: I’ve created a set of templates in Canva that I take advantage of for every week’s graphics. These templates make sure that all my visible content material, from episode thumbnails to social media posts, is on-brand and immediately recognizable.

• Vertical Movies: Canva can also be my go-to software for constructing the preliminary vertical movies for TikTok, Reels, and Shorts. I take advantage of these movies to seize the viewers’s consideration and drive engagement throughout a number of social media platforms.

5. Modifying and Enhancing Content material with Descript

The enhancing course of is the place the magic occurs, and Descript is my software of selection for this stage:

• AI-Powered Modifying: Descript generates an entire transcript of the episode, which I take advantage of to edit the podcast. Its AI Underlord software removes filler phrases, applies studio sound, and presents different enhancements to enhance audio high quality.

• Section Modifying: I usually clip out a section inside Descript, edit it, and re-insert it on the high of the present as a teaser. This not solely makes the episode extra participating but additionally gives a fast hook for listeners.

• Remaining Manufacturing: As soon as enhancing is full, I export the transcript for my weblog submit and the ultimate recording file for the podcast. Descript additionally helps me apply burned-in captions to the vertical movies I’ve created in Canva, making certain that each one content material is accessible and interesting.

6. Recording with Streamyard for Flexibility

For recording interviews, I take advantage of Streamyard:

• Separate Feeds for Flexibility: Streamyard gives an entire video in addition to separate audio and video feeds, giving me the pliability to edit and repurpose content material in several methods. That is notably helpful for creating promotional clips and making certain that the ultimate product is polished {and professional}.

7. Distributing the Podcast with Megaphone and WordPress

Distribution is essential to getting your podcast heard, and I take advantage of a mixture of Megaphone and WordPress for this:

• Computerized Distribution with Megaphone: My podcast is hosted on the Advertising and marketing Podcast Community, which is constructed on Megaphone. New episodes are routinely distributed to all main platforms, together with Apple, Spotify, Amazon, and YouTube. This ensures that my content material reaches the widest potential viewers.

• Publishing on WordPress: I publish recaps and transcripts as weblog posts on my web site, with the podcast embedded. This not solely boosts search engine optimisation but additionally gives a further means for my viewers to interact with the content material.

Not too long ago I’ve began testing embedding the Spotify video participant as nicely.

8. Amplifying Attain with Agorapulse and Tailwind

Lastly, promotion doesn’t cease at publishing. I take advantage of Agorapulse and Tailwind to amplify my content material’s attain:

• Agorapulse for Social Media: Agorapulse permits me to distribute my vertical movies and different promotional content material throughout a number of social networks concurrently, together with TikTok and YouTube Shorts. This multi-channel strategy maximizes the visibility of every episode.

• Tailwind for Pinterest: To drive long-term site visitors, I take advantage of Tailwind to push the weblog posts with embedded podcasts to a number of Pinterest communities and shared boards. This helps maintain the content material circulating and attracts new listeners over time.

Conclusion: The Energy of an AI Podcast Manufacturing Course of

On the earth of podcasting, effectivity and consistency are key to success. By leveraging a tech stack powered by AI and automation, you may streamline your podcast manufacturing and promotion processes, permitting you to concentrate on what really issues: creating high-quality content material that resonates together with your viewers. From discovering and securing top-notch visitors to enhancing and distributing your episodes, the correct instruments can rework your podcasting workflow, scale back stress, and in the end drive development.

Should you’re feeling overwhelmed by the calls for of podcasting, contemplate adopting a few of these instruments and methods. Not solely will they prevent time, however they’ll additionally provide help to produce a podcast that stands out in a crowded market.

For a extra in-depth take a look at how AI is reworking advertising, and how one can ramp up your data, learn our AI in Advertising and marketing Primer.