AI-Pushed Content material: Transformations and Triumphs

Are you searching for methods to streamline your content material creation course of and obtain outstanding outcomes with much less effort?

With the rise of AI know-how, entrepreneurs now have highly effective instruments to revolutionize their content material methods, making them extra environment friendly and impactful. However how do you combine AI successfully and what real-world successes are you able to study from?

As we speak, we’re joined by Molly Mahoney, the CEO of The AI Content material Membership and a famend professional in leveraging AI for content material creation. Molly will share insights on how AI is reworking content material creation workflows and spotlight success tales from purchasers who’ve seen vital enhancements of their advertising and marketing efforts by means of AI-driven methods.

AI in Advertising: Unpacked host Mike Allton requested Molly Mahoney about:

✨ Revolutionizing Content material Creation with AI: Uncover how AI can rework and streamline the content material creation course of, resulting in extra environment friendly workflows and better high quality content material.

✨ Actual-World Success Tales: Be taught from success tales the place AI has considerably improved content material advertising and marketing efforts, offering sensible insights and inspiration in your methods.

✨ Future Traits in AI Content material Creation: Acquire insights into future developments in AI and the way they’ll additional form the panorama of content material creation and advertising and marketing.

Be taught extra about Molly Mahoney

Sources & Manufacturers talked about on this episode

Full Transcript

(evenly edited)

AI-Pushed Content material: Transformations and Triumphs with Molly Mahoney

[00:00:00] Molly Mahoney: We’ve got this course of referred to as stacking GPTs. So when you’ve separate GPTs, you may truly use the @ image after which kind the identify of the GPT and it’ll convey it into your present chat. So you can begin with one, like, let’s say you’re within the GPT, that’s your model voice. Then you definitely do the @ image and also you kind supreme shopper.

It provides you with your full supreme shopper avatar. Then you definitely do the @ image and also you kind, we name this your tree of beliefs. And that is the entire shopping for beliefs they should have with the intention to purchase from you or to need to purchase from you. You may kind that @ image after which say, please use the avatar above and create a tree of beliefs to get them to purchase Agorapulse or no matter it’s, proper?

Then it’ll get all these beliefs. After which in any case these beliefs, you say @ tremendous immediate, and then you definately say, now please run the tremendous immediate primarily based on these beliefs. Immediately. It’s going to run the tremendous immediate and write three months of content material.

[00:00:58] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative impression on advertising and marketing methods. Every episode, we’ll break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments that you must succeed. So tune in and let’s unlock the facility of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked the place I selfishly use this time to choose the brains of consultants at maintaining with or integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to study to subscribe to be proven how one can put together your self and your model for this AI revolution and are available out forward.

Now, are you searching for methods to streamline your content material creation course of and obtain outstanding outcomes with much less effort? Sounds magical. Doesn’t, however with the rise of AI know-how, entrepreneurs now have highly effective instruments to revolutionize their content material methods, making them extra environment friendly and extra environment friendly.

And impactful, however how do you combine AI successfully and what actual world successes are you able to study from in the present day? We’re joined by Molly Mahoney, the CEO of the AI Content material Membership and a famend professional in leveraging AI for content material creation. Molly goes to share insights on how AI is reworking content material creation workflows and spotlight success tales from purchasers who’ve seen.

Vital enhancements of their advertising and marketing efforts by means of AI pushed methods. Hey, Molly, welcome to the present.

[00:02:37] Molly Mahoney: So glad to be right here with you.

[00:02:39] Mike Allton: I’m so excited. We’ve recognized one another for some time. We’ve seen one another at occasions, however that is the primary time interviewing you. So I’m tremendous pumped. Regardless of all my exhibits, I’ve by no means had you on one in all my exhibits earlier than.

So enthusiastic about that.

[00:02:51] Molly Mahoney: No, I’m actually nervous. I’m like, How did I not do not forget that?

[00:02:54] Mike Allton: Wonderful. I can test that off. I made Molly Mahoney nervous. Incredible. Are you able to begin although by telling us about your background? I do know all about you, however these of us listening could not know who Molly Mahoney is, what you’ve been doing and the way you turned eager about AI for content material creation.

[00:03:10] Molly Mahoney: Yeah. So I truly began means again within the day as a musical theater performer. So I labored in New York. I labored in Las Vegas. I did cruise ships as a singer and a dancer. And whereas I used to be on tour with Chitty Chitty Bang Bang, as you do, and the flying automobile and all of that, my husband and I simply, simply so regular, we determined to Go away our careers in New York.

He was a bass participant and transfer out to California to be again nearer to my household. And we launched this actually superb factor referred to as youngsters. And we had two kiddos whereas I used to be instructing singing classes and all of that, I actually fell in love with advertising and marketing, advertising and marketing, my very own vocal teaching enterprise. And it was this magical factor.

So in 2016, I ended instructing singing classes altogether and moved into, moderately than serving to performers how one can have a enterprise, I began instructing enterprise homeowners how one can carry out. And that’s after we began specializing in video creation that moved into content material creation that moved into automation with messenger bots and all of that.

And now we actually give attention to gross sales. And AI. So we’ve woven AI into every little thing that we’re doing. We launched an AI program referred to as the content material membership, such as you talked about, again in 2021. So earlier than chat GPT was even on the scene, we launched this program and it’s been so enjoyable. Like combining the digital issues like AI with the true factor that we began with, which is who the heck are you as a human being?

And the way can we deepen these relationships?

[00:04:44] Mike Allton: I adore it. And naturally, I’ve recognized you because the ready performer for years and years and years. You’re exhibiting that. And so I wished to drop this little present be aware in for these of you listening, in the event you’re on Apple or one of many different channels, it’s attention-grabbing as a result of I host with Spotify owned megaphone and I publish as a video.

Podcast. And but Spotify is megaphone solely distributes the video to Spotify. So in the event you’re listening on Apple and even YouTube, unusually sufficient, you would possibly truly simply need to pop over to Spotify for this one, as a result of Molly is a presence and it’s so cool to look at her carry out. She actually is the ready performer.

And, and one of many fast be aware I’ll offer you all listening, if you’d like assist being Simply current on digicam and interesting to your viewers. That’s what Molly does with the ready performer enterprise, which you’re nonetheless working. You’re nonetheless serving to individuals with, proper?

[00:05:38] Molly Mahoney: Oh yeah. Yeah. Yeah. In order that’s actually, thanks a lot, by the way in which.

Sure. Thanks. That’s actually woven into every little thing that we’re doing. So we, you recognize, I nonetheless do like personal speaker consulting and, and issues like that. However actually we’ve realized that the exhibiting up as a human being isn’t its personal separate entity. It’s truly necessary for every little thing that we’re doing.

In order that ready performer piece is absolutely how will we present up with confidence? We’ve got a brand new guide referred to as select confidence that come it’s popping out later this month. And all of it begins with who you’re as a human earlier than you do anything. And it’s fairly superior. It’s actually enjoyable.

[00:06:14] Mike Allton: Like it. Like it. So let’s discuss AI.

Let’s discuss the way you’re utilizing AI with content material. What are among the benefits of utilizing synthetic intelligence with content material creation?

[00:06:25] Molly Mahoney: Yeah, man. You realize, I used to be truly on the gen AI convention 32 years in the past, and so they confirmed this superb chart, which spoke concerning the totally different pillars of what it takes for content material creation from ideation to analysis, to the precise creation of the content material.

To the modifying of the content material afterwards. And what they’d talked about earlier than was that the time that it takes to really create content material was so enormous that you just actually couldn’t spend a lot time on the ideation or on the analysis piece or on the modifying. And now that switched that we are able to, it nonetheless blows my thoughts how rapidly we are able to truly create the content material.

However we’re in a position to put much more time into the issues that actually matter, just like the dreaming of risk and the approaching up with the issues which might be very human targeted and on the modifying aspect, actually to make it like deeply join with our supreme shopper. However we get to streamline that system across the precise creation piece.

It’s like, it’s wild. It’s bananas. So it saves us a lot time within the brainstorming, a lot time within the precise following of a framework, which we have now all of those frameworks that we’ve used for years. However now we’ve put them into these AI programs that it simply organizes issues so superbly. It hastens the method.

And even when it provides you it Content material that’s truly fairly junky. It provides you a springboard to one thing that you just love, as a result of even when it provides you one thing that you just’re like, Oh my gosh, that’s horrible. It helps, you recognize, what you’ll need as an alternative. So it’s simply it’s completely magical.

[00:07:59] Mike Allton: Like it. And that’s a, that’s a fantastic level.

We’ve truly talked about in among the earlier episodes, how to verify the AI, Doesn’t offer you stuff that’s junky. Should you simply spend slightly little bit of time up entrance, telling the AI who you’re, who you’re speaking to, giving it that info, that context, such as you would an intern who’s sitting subsequent to you, who’s new to the enterprise, allow them to know who you’re, what you do.

It can provide you some fairly superb stuff. So I’d love in the event you may give us an instance of how AI has perhaps considerably streamlined content material creation for one in all your purchasers.

[00:08:29] Molly Mahoney: Yeah. I imply, so we’re utilizing it for many our purchasers. Right here’s an instance is that we had a number of individuals who need to create a brief kind movies, proper?

One in every of our purchasers took every little thing that they like, they adopted the task, which is superior. And so they, we ask all of our purchasers to create what we name a quesadilla of superior. So this quesadilla of superior is the place you write down. The 20 issues that make you a uniquely superb human being. So he wrote down his quesadilla of superior, all of the issues about his skillsets, about his look, about his actions, his values, what he likes to eat, all that sort of human stuff, put that right into a doc.

Then he took a great deal of tales from his life. So both issues that he had written in a guide that he had beforehand beforehand written or issues that he’s written in social media posts. And he put all of these right into a doc as effectively. We then created a customized GPT was primarily based on this shopper. From there, we had been in a position to take that customized GPT and put it with our video framework and it’ll herald private tales from his precise life that I by no means would have recognized.

However now we are able to create these video scripts primarily based on his life.

[00:09:38] Mike Allton: That’s implausible. I’ll put a few hyperlinks within the present notes about customized GPT. So if we sort of misplaced you there, don’t fear. There’ll be some extra, some extra assets, however these, these are superb. Wait a minute, however I acquired to return to the quesadilla of awesomeness.

[00:09:54] Molly Mahoney: The quesadilla of superior.

[00:09:57] Mike Allton: Sure, like,

[00:10:01] Molly Mahoney: okay, everybody has one thing that makes them uniquely superior, even when it’s simply that you just make a tremendous quesadilla. And so your quesadilla could have, I truly had a extremely humorous use case that occurred the opposite night time at dinner. I used to be out with some associates and it stated, anticipate it, it stated Chipotle hen quesadilla.

After which proper beneath it, it stated goat cheese and pepper jelly. And I used to be like, wow, I wouldn’t normally suppose to place Chipotle and pepper jelly with goat cheese. Like, that’s actually attention-grabbing. However each of my associates that I used to be with stated that they’d had this quesadilla and so they liked it. And I used to be like, okay, I’m simply going to go for it.

Then. My pal was like, effectively, in the event you’re each ordering the quesadilla, I’m going to order the goat cheese and pepper jelly. And I used to be like, okay, you’re ordering like a deconstructed quesadilla. I didn’t perceive the quesadilla got here, I used to be consuming it. And it was like cheddar, perhaps like spicy Jack. And hen, however there was no goat cheese and there was no pepper jelly.

And I used to be like actually fascinated by this quesadilla by the top. I requested the waiter, I stated, I assumed that this quesadilla had goat cheese and pepper jelly in it. And it seems that was simply the following merchandise on the menu. It wasn’t the elements for the quesadilla, but it surely proves my level {that a} quesadilla can actually have something in it.

And so are you able to. Like, you’re a bizarre, distinctive mix of your individual superior. And in the event you don’t determine who that’s earlier than you begin utilizing these AI instruments, it provides you with junk that you just don’t actually know how one can customise or how one can repair as a result of the factor that’s truly lacking is your bizarre. And your bizarre is your superpower.

[00:11:39] Mike Allton: Like it. Hearken to that people. You’re bizarre is your superpower. No, no. I really like that you just’re constructing customized GPTs as a result of that’s, to me, is constructing a number of consistency in there, however, however speak to us about that. What are among the methods, I don’t know if that’s the one means, or what are another ways in which AI truly helps us be constant be, you recognize, add high quality into our content material creation.

A few of these issues that folks would possibly battle with, in the event that they’re struggling to create even one piece of content material.

[00:12:07] Molly Mahoney: Properly, and it actually helps with high quality management by means of your crew as effectively. So if in case you have used chat GPT, whether or not you’ve a paid model or a free model, you’ll have seen on the left hand aspect, there’s slightly factor that claims discover GPTs.

And while you click on on that, there are searchable, they’re mainly like AI templates inside the platform. And the truth that they’re accessible to everybody, even free customers now is a large profit to these of you who could also be contemplating creating your individual GPTs. And what you are able to do is you may search there.

Like we even created one which’s a French tutor for my youngsters. My youngsters go to a French faculty. I don’t converse French, neither does my husband. So my husband was like, are you able to make one which simply helps them with French? Completely attainable. So there’s a number of instruments on the market which have now created their very own that join with their instruments.

We’ve created a number of that in the event you search my identify, Molly Mahoney, you’ll have the ability to discover. A great deal of these pre created templates. Like there’s one the place you may simply get social media methods from me. There’s one the place it’ll offer you a lead magnet thought, you recognize, a special free present that you may give to construct your group or your checklist.

However then it’s also possible to create variations which might be just for the individuals that you just share the hyperlink with, or which might be just for you. So we have now three totally different ranges of GPTs that we create and those which might be just for you. Shareable by a hyperlink. We truly promote in our packages. So there’s every kind of ways in which you should use these instruments for my crew.

It’s been superb as a result of we have now a performed for you company as effectively. And with the intention to, to make sure that consistency throughout the board, we have now one, for instance, it’s referred to as the tremendous immediate. And after I say run the tremendous immediate, it can write Monday, Tuesday, Wednesday, Thursday, Friday, Monday, It actually writes out a complete week of content material and it does it for like 12 weeks at a time.

So I can create three months of copy for one particular shopper, all inside ChatGPT. After which I put that in a spreadsheet. I’m going in and edit it. It’s jeuje it. We add the graphics and it’s superb.

[00:14:15] Mike Allton: You jeuje it. That’s the, that’s the technical time period.

[00:14:18] Molly Mahoney: We had to determine how one can spell that phrase trigger I exploit it a lot.

So jeuje look it up.

[00:14:24] Mike Allton: No, however that’s nice. And I adore it. I’ve acquired two customized GPTs that I exploit for this podcast. Trigger as we had been speaking on the inexperienced room, I even have six podcasts. I’ve this present for myself. I’ve 5 for Agorapulse and I used to be beforehand spending a few hours on every. Episode researching the friends, getting ready the documentation, getting ready the questions, doing all of the, all that prep work.

I created a customized GPT the place I pop within the visitor’s identify and their LinkedIn and the knowledge that they gave me of their onboarding kind. And it creates the complete pre present doc for me. So it went from two hours to twenty minutes.

[00:14:58] Molly Mahoney: Okay. So that is so good. And I’m positive most individuals are questioning, how do you get it to really get the knowledge off of LinkedIn?

[00:15:07] Mike Allton: Properly, there’s the place you need to have that paid model in order that it might truly go to an internet site but it surely’ll, it’ll have a look at, you recognize, and their, their profiles are public. So have a look at their, you recognize, it’ll affirm {that a}, is that this Molly Mahoney? The one that you just’re ? I’m like, sure. That’s the one and solely Molly Mahoney.

And that, you recognize, it pulls your, your expertise and also you’re about and your info. And it asks, what are the subjects that you just’d like to speak about? And a part of my onboarding course of is I ask friends, what do you need to discuss? So I can paste that from the Excel kind into the chat GPT and it says, cool, right here’s 5.

Interview subjects that I believe Molly and you’ll have a fantastic dialog about, and I choose one after which it provides me 10 steered titles to select from. And I choose one after which it provides me 10 questions and a top level view and the takeaways. And that is all stuff I informed it step-by-step to do proper. Ask me this, then present this info.

So we’ve acquired all that on the, on the weblog, of us. I’ll put a hyperlink beneath the place you may study extra about customized GPTs and you may program them for yourselves. However I’m questioning. Apart from chat GPT. Yeah, I do know you’ve acquired a few of your individual applied sciences and companies that you just promote. You may actually speak to that.

However what else ought to a marketer be desirous about utilizing or diving into, significantly in the event that they’re simply sort of getting began? Possibly they’ve performed what most of us did first, which is go to speak GPT and ask us to jot down a weblog publish for us. And that doesn’t work. It doesn’t finish effectively. The place ought to they really be digging in and spending their time in the present day?

[00:16:30] Molly Mahoney: Okay, I’ll offer you like my favourite instruments. So in relation to AI instruments, there’s one kind of device that’s a very powerful device so that you can use. That one device that no one ever talks about is the device that you just truly use. As a result of if you’re paying for 70 instruments and also you’re not utilizing them, they won’t do you any good.

So just remember to’re truly going to log in, use it, after which be sure no matter content material it provides you, or copy, or movies or no matter, you pull it out and also you truly do one thing with it. First most necessary piece.

[00:17:02] Mike Allton: That’s necessary.

[00:17:03] Molly Mahoney: Actually necessary. Okay. So there are a number of instruments that you should use for chat functions.

Like you may construct your individual utilizing Zapier, which is definitely really easy and so bananas. Folks used to pay like 25, 000 to construct out an AI chat device of their very own. Tremendous straightforward with one thing like Zapier. It’s superior. You should use like Claude is sweet for sure issues. Magai is sweet for sure issues for the chat objective.

We actually give attention to chat GPT in our packages as a result of it’s essentially the most broadly used and since you may create these customized GPTs, however I’m taking part in with Gemini and people issues as effectively. So let’s simply transfer the chat factor to the aspect. I really like perplexity for after I’m going to be placing collectively some kind of presentation and I would like to drag particular statistics.

They’ve added these new tasks the place you may create. You realize, weblog posts, issues like that actually effectively which have a quotation to the place it got here from. Lots of people have been saying that due to this search characteristic that’s coming to open AI, that perplexity could also be taking a sort of kick within the pants, however perplexity is absolutely superior.

I don’t know what your ideas are on that.

[00:18:06] Mike Allton: Yeah, that’s undoubtedly one thing that I’m keeping track of. And for these of you listening, you recognize, we don’t have a tendency to speak so much about Information. I go away that to Paul Roetzer and Mike Kaput on the Advertising AI Institute on the Synthetic Intelligence Present. It’s implausible.

You realize, you’ll do a deep hour and a half dive each week with them on what’s the newest and best with Perplexian and that kind of factor. However what Molly’s speaking about is on the time of this recording, OpenAI has come out with SearchGPT. I believe that’s what they’re calling it. That’s their search engine.

Yeah, I hesitated on that

[00:18:35] Molly Mahoney: as a result of I I believe that’s what it’s referred to as search. I believe

[00:18:37] Mike Allton: that’s what it’s. I haven’t had a number of time this week to really dive into it but, as a result of it’s actually model new of us. In actual fact, I don’t even know if everyone has entry to it. No, there was a wait, their search engine.

[00:18:46] Molly Mahoney: Yeah. And the wait checklist has began being launched simply this week. However so simply in the event you’re listening to this sooner or later, you might discover that, oh, I can do all of that in search GPT. So simply need to offer you that little. Caveat there. In terms of creating extra like photographs and movies and issues like that, one which I’m actually loving is that this Luma labs, Luma AI.

Have you ever used this a lot in any respect? The dream.

[00:19:09] Mike Allton: Oh yeah. It’s stunning.

[00:19:11] Molly Mahoney: Oh my gosh. The dream machine. It’s so. Cool. And I’m simply going to offer you a few examples. So we have now a shopper that sells crystals and like metaphysical merchandise, and she or he’s doing an occasion in her studio the place they’re going to be constructing these little backyard gnome sort of issues.

They’re like little goddess gardens. They’re hanging in these little stunning glass teardrops after which they’ve succulents and crystals in them. And we stated, do you’ve any movies of this? And she or he was like, I don’t have time to do a video of this. Right here’s a photograph. Properly, I took it and I put it into Luma AI.

Is that the precise identify? I’ve used it on a regular basis, however let me test. Yeah, luma AI. It’s luma labs dot AI. I put it in there and I put it on the looping setting, which is a more moderen setting that they’ve. It takes the picture and moderately than morphing it into some bizarre factor like Kyber would do. I actually like taking part in with Kyber.

However this doesn’t make all of it bizarre and AI ified in a nasty means. It truly made it appear to be she had despatched us a video of this factor, like tremendous pure trying. It was so cool. And it did it in a loop, so it makes a fantastic reel. It made a fantastic reel that we are able to use then on her Instagram or TikTok, a TikTok video that’s looping and it’s all created with one click on with this AI device.

So cool. I are also. My candy pet handed away lately and I spent all of this time, which was very therapeutic, taking a photograph of her. After which in MidJourney I created a picture of a canine with angel wings, like a black and white picture. And it was so cool. So it went from her like searching the window after which it morphed into this picture of this black and white canine with angel wings.

Like, come on. Yeah, it was superior. There’s a great deal of different, like we’re utilizing repurposing instruments and different issues. I don’t understand how deep you need me to go, however I can share extra.

[00:21:00] Mike Allton: Give us yet another. We love examples on this present.

[00:21:03] Molly Mahoney: Wonderful. Okay, so on the aspect of the repurposing repurposing with AI, there’s a few issues that, there’s, there’s so many instruments that you should use for video repurposing from Opus to Video to SubMagic to, every single day there’s like a brand new one.

And, You, for me, it’s actually about determining which one matches the model and the benefit of use in your mind. So at first, I used to be making an attempt all of them and I actually felt like video and Opus had been sort of on the identical web page. However since then lately I’ve stopped utilizing video. We actually are utilizing Opus.

For fast movies that we are able to seize at one time if we’re going to make them extra detailed and we’re going to take extra time with it the place it’s taking an extended video and chopping it up into shorter movies, we’ll use Descript or CapCut after we need to get much more particular with it. After which there’s a brand new one which I discovered lately, which I don’t know in the event you’ve used referred to as SubMagic.

Have you ever used that one?

[00:22:03] Mike Allton: No, that’s okay.

[00:22:05] Molly Mahoney: I, my crew isn’t actually even utilizing it but. I’ve been doing it myself and I actually adore it as a result of what it does at this level, it’s not the most effective at truly modifying the video. It sort of has a capability at first to take away phrases that you just don’t need sort of wish to script.

However what I really like about it’s it provides you for every little video like every scene, let’s say it’s like, you recognize, a sentence or perhaps a few phrases, it provides you the choice so as to add B roll an emoji and a sound. So the sound is sort of a, or a ding, ding, ding there. It’s actually cool. And it provides you these like 10 totally different sounds that you may select from.

And I don’t know if you’d like me to indicate you an instance of what it seems like. Trigger I used to be so stoked about it. If that’s one thing we are able to do on right here, can I display share right here? Or is that too wild?

[00:22:52] Mike Allton: Yeah. And when you’re setting that up, you recognize, I’ll simply share, I’m utilizing Descript to edit all these podcasts and all these movies.

And I adore it. It’s a textual content editor for many who haven’t used it. Meaning I’m trying on the transcript of Molly and I’s dialog, and I’m selecting and selecting which sections I’m going to chop or edit out. And if I need to pull out a piece for a Reel or a TikTok, I merely highlighted that textual content and I add that to a brand new composition.

It’s referred to as within Descript, however I don’t have all these different bells and whistles inside Descript and I’m a one man present on, this can be a aspect gig for me as, as you all know, and so I’m not bothering with different instruments too typically. However I’m actually curious to see what you’ve acquired to indicate us.

[00:23:35] Molly Mahoney: And I do know that, like, I really like Descript and I do know that it might do issues like this, but it surely’s slightly extra time consuming to arrange a template and various things like that. So I’m going to indicate you this one as a result of I’m at all times searching for issues which might be just a bit quicker. Will it share this? It’ll present the audio. I acquired it. Nice. Okay. So that is, my household has a wooden store.

Okay. So this, you might not suppose like one thing this natural goes to be one thing that we’d use AI for, however we promote Lovely slabs of wooden. And my brother is just like the face of this model. So that is my brother and I’m simply going to indicate you this video, which I did one hundred pc with sub magic. I simply took the video, put it in there.

After which all these items was added. Oops. Heard that it’s necessary to purchase. Dry and seasoned wooden in your tasks. However we go to nice lengths to make sure that your wooden is dried and seasoned professionally. We don’t need any distinction in our lumber versus the lumber you’re used to working with, however we would like the one distinction to be the zip code that it was rising in.

However we’ve acquired this stunning machine right here. It’s referred to as a vacuum kiln. Usually it takes an inch per yr of thickness, so a two inch piece of wooden takes two years to dry. I’m going to pause only a second. Did you discover how on the phrase kiln it truly had slightly hearth emoji that was not simply an emoji, it was like a flame that was shifting?

[00:24:55] Mike Allton: So for these listening, in the event you’re not it on Spotify, it’s a vertical video of her brother speaking within the store. He’s explaining and exhibiting off the stuff, which is only a pretty straightforward vertical video to shoot most likely on an iPhone, but it surely’s mechanically had added burned in colour coded karaoke model captions proper within the center, together with emojis.

That is actually superior.

[00:25:18] Molly Mahoney: And animation. So like there was slightly rocket ship that went up. I’m simply going to indicate the tab of what occurs right here as a result of there’s all of those totally different types that you may select, however then it’s also possible to customise your individual theme, which is cool. And while you have a look at the captions on it, you may add, that is the place I used to be saying it has just like the little emoji issues right here the place you may add totally different emojis.

You may add totally different transitions. You may add totally different sounds right here too. So like while you click on on the sound, it provides you issues like this. Hear. The little click on, the all of these items that actually assist with the retention of the video. So this one, which I haven’t truly revealed but on this room, we’re harvested.

Identical factor, my brother speaking about timber, but it surely has precise B roll that you may search inside right here to have the ability to put in actually simply. And once more, I do know Descript has this as effectively, however I discovered that pulling it in right here, the way in which that it breaks it up, in the event you’re watching this on the video, you may see that every few phrases that Prefer it has totally different choices the place you may add it to those little segments of the video After which it’ll add the b roll on high of it So if we skip forward slightly bit, you’ll see that it truly brings in the place can I discover it?

Anyway, there’s b roll in right here too, which is fairly cool as a result of it pulls from totally different simply free like this So there’s like a pile of wooden chips which might be going behind the video and it’s really easy to do in right here In just some clicks I actually like

[00:26:43] Mike Allton: that’s fascinating since you guys, I would like to know in the event you’re creating video for social media, and it’s humorous as a result of don’t have a look at my video as a result of I don’t do that.

I don’t have this sort of time. However the reality is, in case your movies are one individual speaking head model movies, individuals will tune out. Folks is not going to take note of the complete size of your video, even when it’s simply 30 or 60 seconds. And that’s an issue as a result of most of us are Are saying what we would like them to do on the finish of our movies at that 30 or 60 second mark, in the event you can herald a change of voice, change your surroundings, some sound results, some adjustments to the video, these are refined cues to our mind to make us concentrate.

We’re like, wait a minute. What I assumed that was Mike speaking. Who is that this? Different individual or wait a minute. I noticed Mike within the studio, however now I’m seeing, you recognize, grains of sand falling from the video. We could not say these issues out loud. We could not even consider them consciously, however our mind is tricked into paying nearer consideration.

That’s why I’ll typically do additional movies and inserts and that kind of factor into longer movies, simply to usher in that additional voice, that change a tempo for our psychology.

[00:27:49] Molly Mahoney: You realize, truly, I used to be desirous about this earlier and I’m so glad you talked about that as a result of what I attempt to do in my movies, and I believe you’re truly so good at this as effectively and I’ll offer you a really clear instance.

I attempt to edit my movies with my very own face. So, so, you recognize, a number of, a number of editors will do this sort of leap in, leap out factor the place the zoom, the video zooms in and it zooms again out and it actually captures the eye. Properly, a part of being a ready performer is recognizing that we need to fluctuate our vocal ways.

We need to fluctuate what we’re doing visually. And so I’ll truly file my movies on after I do movies you recognize, for Instagram or TikToker reels or no matter, I’ll lean in and I’ll again up on objective in order that nobody has to edit it. It’s already inbuilt. And while you had been doing the intro for this, in the event you return and take heed to the intro originally of this podcast, there was a second while you stated, and guess what?

You may too. Or one thing like that. And while you went, I used to be like trying to the aspect or one thing and it made me go, Oh, did he cease? Like I assumed that you just truly paused. It methods me, and that’s what we would like. Folks begin to drift off. We need to convey them again so that they’re paying consideration. And the place persons are speaking about this idea of retention modifying, perhaps in the event you truly simply made your video participating sufficient to start with, you wouldn’t have to do as a lot on the modifying aspect.

How about that?

[00:29:15] Mike Allton: Proper. That’s superb. People, we’re speaking with Molly Mahoney concerning the impression that she’s with A. I. I’ve acquired a number of extra questions for that. You’re not going to overlook earlier than I get to these. Let me share with you the AI device that I’m utilizing to assist me with my content material each single day. This episode of AI in Advertising: Unpacked is dropped at you by Magai, your gateway to creating generative AI, extremely easy.

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Together with your viewers, don’t simply market market smarter with Magai faucet the hyperlink within the present notes. So Molly,

[00:30:44] Molly Mahoney: if that’s not an ideal instance of what we had been simply speaking about,

[00:30:49] Mike Allton: that’s precisely why I bake these mid roll movies into each single podcast. I do. I, like I stated, I’ve six totally different exhibits, so I’ve acquired a complete repertoire of various movies that I’m baking in.

Normally it’s Testimonials. And, and that’s, because of this this video, trigger I needed to make it myself. That is my very own present. Proper. However at Agorapulse, we’ve acquired recorded testimonials of every kind of parents, individuals, you recognize, influencers and so forth. And I really like utilizing these as a result of they’re actually totally different voices in the midst of the speak and that’s precisely why.

However I do know you’ve labored with a number of purchasers and types. I’m questioning in the event you may discuss a hit story the place AI has perhaps similar to utterly remodeled how they’re doing. Content material as a result of we’ve talked about some very particular use circumstances, modifying key movies, that sort of stuff. What about the complete content material technique?

[00:31:33] Molly Mahoney: Okay. Yeah. Properly, I imply, so to be completely trustworthy, our, we have now this course of referred to as stacking GPTs. So GPT stacking, and I’m unsure in the event you’re doing this, however what’s. Actually bananas to me is that I, I’ve been doing this for fairly a while now, however apparently lots of people don’t even know this exists. And I’m at all times shocked that folks don’t know that you are able to do this.

So when you’ve separate GPTs, you may truly use the image after which kind the identify of the GPT and it’ll convey it into your present chat. So you can begin with one, like, let’s say what we do in our, our primary system is we begin along with your model voice. So that you’re within the that’s your model voice.

Then you definitely do the at image and also you kind supreme shopper. It provides you with your full supreme shopper avatar. Then you definitely do the at image and also you kind. We name this your tree of beliefs, and that is the entire shopping for beliefs that somebody must have with the intention to create their content material or the shopping for beliefs they should have with the intention to purchase from you or to need to purchase from you.

You may kind that at image after which say, please use the avatar above and create a tree of beliefs to get them to purchase Agorapulse or no matter it’s, proper? Or Magai, let’s say for this video, then it’ll offer you all these beliefs. Shout out to Dustin. After which in any case these beliefs, it can, you say at tremendous immediate, and then you definately say, now please run the tremendous immediate primarily based on these beliefs.

Immediately, it’s gonna run the tremendous immediate and write 3 months of content material. Now, the place this occurred truly simply this morning, I used to be on a shopper name, we have now all of these issues baked in in order that their content material can develop into very straightforward to have the ability to create. One place the place I used to be actually caught and Based on this shopper, they had been actually caught right here too.

And we truly solved them for, solved this for them this morning is in pulling all your content material collectively and writing a publication. I do know everybody thinks newsletters are like so cool, however they take a lot time, like a lot time.

[00:33:34] Mike Allton: Yeah.

[00:33:35] Molly Mahoney: And I, we even had a service that we had been paying for. That I believe they charged a thousand {dollars} a month to have the ability to do the analysis, discover the subjects that had been best for you, write up the publication after which e mail it out.

It nonetheless took me a lot time as a result of I wished to be sure that it was actually an alignment for our group. So what I did is similar to what Mike was explaining earlier. I constructed a step-by-step GPT that truly works as an assistant. And so we choose The subjects that our purchasers will likely be utilizing. And we have now a number of totally different classes that we at all times cowl.

There’s like a spot for like associates or companions with the intention to at all times be sure you have a spot in your publication to advertise your sponsors or your companions. There’s a spot for upcoming occasions. There’s a spot for, I name it enjoyable and pleasure. This shopper in the present day, they’re an property planner. Theirs was like household and associates, proper?

So we put all these various things in after which it asks you. Okay. You realize, what would, what subject would you wish to give attention to for this week’s publication? We put the subject in. Then it’s like, what please share some examples of household, associates stuff or enjoyable and pleasure. After which actually you go to your social media, you have a look at what you’ve already posted.

You copy two issues. The outline for the publish, just like the caption, and the hyperlink to the precise publish. You plop these into ChatGPT with no fancy you recognize, modifying or no matter, similar to copy paste. Put these in there. What can also be so bananas is that it’ll truly write the publication and it’ll hyperlink the social media posts.

Throughout the publication. So all you need to do is copy paste choose ship. And now that provides you an e mail. It might probably ship you visitors to your weblog. It might probably ship you visitors to your social media posts. We get wild open charges on these emails, like 50 % open charges on our newsletters. And the press by means of fee is absolutely excessive as effectively, as a result of despite the fact that a number of e mail professionals will say, you recognize, don’t put too many calls to motion in your emails, I believe that’s sort of.

Not the case, until you’re actually selling like a selected webinar or one thing like that with this, we’re getting actually excessive click on by means of charges as a result of it’s simply creating that dialog, that communication with our group. So we simply constructed one for our shopper this morning. It’s so cool.

[00:35:53] Mike Allton: I really like that.

And I completely agree with you. If it’s a real information letter, it ought to have a number of totally different components and it might completely have a number of totally different hyperlinks. And I really like combining the social media with a publication. I’ve been doing that increasingly more. I do usually a weekly ballot on LinkedIn and I’ll embody a snapshot of the ballot outcomes.

As of Sunday morning, in a late to go vote to my, my subscribers.

[00:36:17] Molly Mahoney: So that’s like constructed into our e mail system. I really like that a lot. We do it on Fb with what we name them ladder posts, which is the place you need individuals to remark beneath with a entry to one thing or an opinion about one thing. It, it has such a tremendous impact on the engagement and it actually.

Truly, we discover and I don’t know in the event you discover this, however we discover it helps kickstart the algorithm the place some persons are like, Oh, you don’t need to ship it from one other supply as a result of the social platform will know that you just’re driving visitors to it. However for us, it’s been actually, actually superior.

[00:36:47] Mike Allton: Okay, newsflash.

No social platform goes to say, Don’t ship us visitors. They’re by no means going to say that. They’re going to say the other.

[00:36:57] Molly Mahoney: However you’re, you’re proper. They, what do they need? Are you aware what all these social media platforms need?

[00:37:02] Mike Allton: They need your individuals to remain on the platform. They need them to return there.

They need these advert {dollars} and people eyeballs. So that they don’t care.

[00:37:09] Molly Mahoney: And it comes down to 1 factor. They actually, all of them need to be TikTok.

[00:37:14] Mike Allton: TikTok. What a beast. Not in the present day. As this recording TikTok was simply sued by the USA authorities. So that they don’t need to be proper now. As we speak. That information in the present day that occurred.

Sure. As we speak. TikTok was sued by the US authorities for not defending minors. mean you can line up and, and spend time there. So there’s slightly little bit of breaking information for you of us. It occurs. I’ve been doing social media stuff for over a decade, so I at all times have my ear to the bottom for these sorts of issues.

However yeah, completely. Embody some social hyperlinks in your publication. I really like that, that forwards and backwards. That’s, that’s terrific. And, and such a fantastic thought. And I gotta be trustworthy, I didn’t find out about stacking GPTs. So I realized one thing I didn’t know. I didn’t know.

[00:37:59] Molly Mahoney: You’ll freak out while you. Once you strive it and in the event you’re like, wait, I don’t, can I, can I truly simply present it actually fast on right here too, simply to indicate you precisely what, okay.

We had been engaged on writing actions behind our GPTs, which is sort of a, we received’t even get into in the present day, however while you’re down right here, so i’m within the tremendous immediate proper now after I kind the at image The GPTs that I’ve used up to now. Oh, it did work even higher than I assumed. The GPTs that I’ve used up to now will pop up on the display.

So I can choose this, a supreme shopper avatar, and I can now be talking to see the way it says message, the best shopper avatar down right here. And so that can run the framework that I’ve inside the best shopper avatar GPT. After which I can run the tree of beliefs after which I can run the tremendous immediate. So if I’m like Watch, please create an avatar.

It’s gonna hopefully ask me for extra info. Yeah, so I’ve skilled it to know it might’t truly write an avatar for me until I give it my info. After which this is sort of a complete different degree of a tip to indicate you. We’ve got This doc that we train our purchasers to have, which has all your firm info, your product particulars, your supreme shopper abstract, model voice, all of these items in a single doc.

So I can simply seize this primary info. Then I’m going again into chat GPT. I give it this primary info. Watch what’s going to occur. It’s now going to run our supreme shopper avatar framework, proper? So it’s going to offer me all this info. I’m going to let it end, have slightly persistence with my AI pal,

[00:39:36] Mike Allton: proper?

[00:39:37] Molly Mahoney: Discover it has like struggles and ache factors. It has tickle factors, which I believe is absolutely humorous. All these various things. After which when it’s performed with this, what I’m going to do is I’m truly going to click on the little X. Should you’re listening, go to Spotify to look at the video. It’s going to click on the little X on the appropriate.

And now I’m going to name in my tree of beliefs. So I’m going to kind that at image. I’m going to kind tree. It’s going to drag within the tree of beliefs. And now I’m going to say, please create a tree of beliefs to get somebody, or to get that avatar to purchase. After which I’m going to, Copy my, my firm details about the content material membership.

For instance, I’m going to go seize my content material membership info and I don’t need to be this detailed, however as we talked about on the very starting, in the event you give it the appropriate particulars, it’ll offer you higher stuff. So I’m going to say this and I’m going to stick the details about the content material membership after which it’s going to offer me a desk.

All I needed to do was say, give me a tree of beliefs. It provides me a complete desk of all these beliefs. And now since I’m within the tremendous immediate GPT, as soon as it’s performed with that, then I’m simply going to click on that little X once more, and it’s giving me all these various things. I’m going to click on that little X once more, and now I’m going to say, superb, please run the tremendous immediate.

And it’s going to jot down that one I discussed earlier, the place it’s now bringing in all of this content material. For weeks and weeks of content material, but it surely’s writing all of it right here for me.

[00:41:20] Mike Allton: Beautiful

[00:41:21] Molly Mahoney: bananas, proper?

[00:41:23] Mike Allton: Absolute bananas. That’s going to be our emoji for the day.

[00:41:27] Molly Mahoney: Excellent. That’s my favourite. I also have a disco ball banana.

In order for you me to name it in.

[00:41:35] Mike Allton: I do know you and Kelly Noble Mirabella. These are your, that’s your favourite time period.

[00:41:38] Molly Mahoney: It’s. I also have a crocheted banana additionally. Oh my gosh. There we’re.

[00:41:44] Mike Allton: So, so that you’re, you recognize, you’ve acquired, you’ve acquired corporations are utilizing these sorts of instruments. Groups are utilizing these sorts of instruments. Meaning we have to practice them.

And I wished you to share in the event you may, any greatest practices in relation to coaching groups to make use of AI successfully, significantly in relation to content material creation.

[00:42:02] Molly Mahoney: Yeah. So what I love to do is I actually love, even if in case you have customized GPTs like this in your crew, generally while you give individuals, particularly in the event you’re like a Me and you’re a fast begin.

We see the top end result already. And so we are able to begin originally and simply undergo all of it. However I really like to start out by exhibiting them what’s it imagined to appear to be on the finish? Proper. Like the place are we truly headed? After which since. The recording of that is being recorded throughout the Olympics. I’ll say it’s like, we need to be sure we map out the place that Olympic torch is being handed off.

So, you recognize, the copy is only one piece of it, however then what must occur, are we batch creating photographs inside Canva and Who on the crew goes to be holding that we ask a query that I realized from Brené Brown Which is what does performed appear to be as a result of generally we’ll create all of these items However purchasers don’t even realize it’s been created or it hasn’t ended up in the appropriate place to be posted So have a look at the total like what end result are we making an attempt to realize?

After which as we work in direction of that end result be sure that we have now these moments the place we’re gonna be handing issues off Additionally, we have now a framework that we use that’s referred to as the voice immediate technique that ensures after we are utilizing Chat GPT or Magai or no matter it’s that we’re utilizing. That we’re giving all of it the correct info.

And in the event you’re getting content material that doesn’t appear to be it’s as, as superior as you prefer to, oftentimes that you must return to our, this voice framework that we have now, which I can share if we have now time, however we test off the issues on that framework to see the place did I perhaps miss one thing the place I may have helped my AI assistant to do a greater job.

[00:43:44] Mike Allton: Like it. Yeah. We’ve acquired a couple of minutes. Certain. Certain. The voice framework.

[00:43:47] Molly Mahoney: Okay. So it’s the V you’ll by no means guess what the V is for. It’s for voice. So that you need to be sure bananas once more, you need to just remember to voice of the model,

[00:44:00] Mike Allton: your voice.

[00:44:01] Molly Mahoney: Yeah. The voice of your model. So who, what character is it portraying?

What’s the voice of the model? And we have now a complete system for developing along with your model voice, however you need to be actually clear about that. Then the O is for the target. So what’s the level of this? Typically we go into chat GPT and we inform it to do one thing and it’s like being bizarre as a result of it doesn’t truly know the purpose.

So inform. The AI assistant, the purpose that you’ve in thoughts, then the attention is for the insights and insights are issues just like the, the corporate particulars that I simply shared, like, what are the, the issues which might be taking place internally with the shopper, this, or with the shopper or no matter it’s, the corporate, the group, the birthday celebration.

It doesn’t need to be solely about enterprise, proper? Give us some insights about what’s taking place behind the scene. It may be supreme shopper info. All that goes there. Then we at the moment are at C and the C is for composition. So such as you talked about earlier, to jot down a weblog publish, however perhaps your weblog publish is written slightly in a different way than another individuals’s weblog posts.

So clarify like I need an intro and three paragraphs and an outro for the publication. It’s like an intro after which these subjects after which detailed info beneath every of those subjects. The composition of that issues. The desk. I really like utilizing tables of AI that issues. So what’s the composition? After which the ultimate E is for An instance.

So give it precise examples of what you prefer to. And this isn’t solely a tip for AI. We had a tremendous shopper in the present day that stated, Oh, the brand new that we wrote an extended publication e mail for them. And she or he stated that it’s slightly lengthy. As an alternative of giving all that info, can we simply do the title and a photograph and so they can click on on the picture to go study extra?

Or she stated a title, just a few sentences, and a photograph. That’s what she stated. And I wrote again and I stated, are you able to give me an instance of what you’d like to see, like for a kind of items, so we’re not going forwards and backwards making an attempt to decipher What that’s going to appear to be of their thoughts. They offer us that instance after which we are able to emulate that going ahead.

[00:46:03] Mike Allton: Like it. Nice recommendation. As you say, not only for the AI, however for one another, for our groups. I really like how actually, you recognize, for the, for the NLP geeks which might be listening, we’re speaking about how we’re going to coach and talk with individuals in a enterprise. And until you’ve examined all of them, and you recognize that they’re all kinesthetic digital learners, You may’t simply method with, right here’s what we’re going to do.

That you must inform them why that you must discuss, you recognize, what that finish result’s going to be, you recognize, what has performed appear to be. I really like that. I used to be going to steal that phrase after which stroll them by means of it in order that they’re with you from the start and all of us study the identical means. Not all of us talk the identical means.

In order that’s necessary to maintain these issues in thoughts. Molly, this has been completely beautiful. What a implausible interview. I may go on for hours, however we are able to’t. So for folk who need to study extra from you, the place can they go? The place can they join?

[00:46:55] Molly Mahoney: Hey, yeah, you recognize, I’m tremendous stoked to have the ability to let you know that we have now put collectively one thing.

So like, thoughts blowingly superb, which is we, for, I’m simply saying, I’m going to offer this to you. I don’t know what number of different individuals I’m going to offer this to, however we’re placing collectively a 1 activation payment. So it’s mainly free for a 14 day trial of our content material membership. So all of these stacking GPTs that I confirmed you, the publication GPT, all of that, we do a month-to-month coaching and you may go there by going to, are you prepared?

molly. dwell. com. Flash. Mike, and that’s going to take you straight to the hyperlink for Mike Alton, clearly. So molly. dwell slash Mike, you’ll have the ability to take a look at the content material membership. After which in the event you’re like, Oh, I can’t get into all that. I simply need to sort of mess around, see what different enjoyable Molly’s having. I’m the ready performer on most platforms or only a hang around on Fb as Molly Mahoney.

That’s like my favourite place to hang around.

[00:47:49] Mike Allton: Terrific. Thanks a lot, Molly. Thanks for all of you listening. We can have the hyperlinks within the present notes. Like I stated, the entire video is on Spotify. I’ll attempt to put some clips within the weblog posts, make it tremendous straightforward so that you can comply with alongside. That’s all we’ve acquired for in the present day, associates, however don’t overlook to comply with the AI advertising and marketing unpacked podcast on Apple and go away us a evaluation.

That’s the one platform you may go away us a evaluation. And I’d like to know what you suppose till subsequent time. Welcome to the grid. Thanks for becoming a member of us on AI in advertising and marketing unpacked. I hope in the present day’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods. Should you loved the present, please subscribe in your favourite podcast platform and think about leaving a evaluation.

We’d love to listen to your ideas and reply any questions you may need. Don’t overlook to hitch us subsequent time as we proceed to simplify AI and assist you to make an actual impression in your advertising and marketing efforts till then maintain innovating and see simply how far AI can take your advertising and marketing. Thanks for listening and have a implausible day.