Good Strikes for Small Companies: Embracing Digital Possession in an Algorithm-Pushed World

Digital possession for small enterprise isn’t only a nice-to-have anymore—it’s important. Whenever you’re operating a small enterprise in at present’s on-line world, it’s straightforward to really feel such as you’re always chasing the algorithm. At some point your content material is hovering, the subsequent—crickets. I’ve been there, and so has my visitor on the podcast this week: Kinsey Soderberg, an excellent voice within the AI house and somebody who’s making actual waves in an business that, let’s face it, nonetheless skews male-heavy.

I met Kinsey throughout my podcast tour for “The Artwork of Small Enterprise Social Media,” and from our first dialog, I knew we had been going to get alongside. She’s sensible, strategic, and has this laser-sharp readability about why digital possession for small companies is the dialog we must always all be listening to proper now.

Spoiler: it’s not simply one other trending sound on Instagram.

Why Digital Possession for Small Enterprise Issues Extra Than Ever

This episode is filled with actual speak about:

• What it means to personal your online business property within the digital age
• How AI is shifting the panorama for creators (and tips on how to use it with out dropping your voice)
• Why chasing followers isn’t the identical as constructing authority
• And what sensible creators are doing to future-proof their manufacturers

The Dangers of Constructing on Rented Platforms

We talked concerning the stress to be all over the place, on a regular basis, and the way that stress is commonly fueled by platforms that don’t have your greatest curiosity in thoughts. Kinsey and I each imagine in constructing what we name “digital sovereignty”: a option to function that retains you in management, not the algorithm.

Sensible Steps Towards Digital Possession for Small Enterprise

And right here’s the very best half: it’s not about doing extra, it’s about doing what issues.

Meaning specializing in:

• Your web site and search engine optimization (yep, individuals are nonetheless Googling!)
• A powerful e mail listing you may nurture and develop
• Authentic content material that lives someplace you personal
• Utilizing AI instruments to help your creativity, not substitute it

Future-Proofing Your Model Begins with Possession

Whether or not you’re simply getting began or pivoting your technique, digital possession for small enterprise is what separates short-term noise from long-term progress. That is the sort of foundational considering that builds sustainable, resilient companies—particularly whenever you’re working in a world of fixed platform updates and algorithm shifts.

I’m so excited to share this one with you. Press play under and let it sink in—this dialog will shift the way in which you concentrate on digital possession for small enterprise and the way you present up on-line.

Hyperlinks to Episode:

👇 Full transcript accessible under for my fellow note-takers or watch the complete video under.

Good Strikes & Digital Possession for Small Enterprise

Kinsey Soderberg: Hello, peg. Thanks a lot for approaching the Podcast. I’m so excited to carry you on the present.

Peg Fitzpatrick: I’m so excited to be right here, and I really like the identify of your podcast. Who doesn’t wanna really feel good? I really like that.

Kinsey Soderberg: Thanks. I do know. Yeah, it was so humorous, coming to that identify. ’trigger it positively, you know the way beginning out in entrepreneurship is, it’s simply you’re attempting all of the issues, you’re throwing spaghetti on the wall and it took me a couple of 12 months to land on that identify really feel good social.

Kinsey Soderberg: However then after I did the whole lot simply began to click on and stuff. I recognize you saying that, however I do need to share with our viewers who you might be. I already launched you just a bit bit within the intro, however I’d love to listen to from you. Who’re you, what do you do? Who do you serve?

Peg Fitzpatrick: Such existential questions. Who am I? I used to be born, no, I’m simply kidding. That simply jogs my memory of Steve Martin, the jerk. Sufficient, you recognize that film, but it surely’s so humorous. Have you learnt that film?

Kinsey Soderberg: Yeah. I noticed it like some time

Peg Fitzpatrick: Yeah it’s an, it’s a, it’s an older film, but it surely’s very humorous. So I my identify is Peg Fitzpatrick. I’ve been in social media happening, [00:01:00] 14 years that I’ve been working as a social media skilled. So I’ve been round for some time. I’ve seen a whole lot of issues. I’ve labored. For one firm this entire complete time. Quite a lot of what I train ties again to one thing I believe is vital: digital possession for small enterprise.

Peg Fitzpatrick: Nevertheless it wasn’t full-time initially. So I’ve accomplished a whole lot of facet tasks, together with writing a pair books. However I’ve labored with different firms. I’ve labored with Man Kawasaki. I labored with Canva as their first head of social technique after they had been somewhat child startup that no person heard of.

Peg Fitzpatrick: After which I’ve labored with a whole lot of different manufacturers. I’ve labored with Audi and Motorola doing like product lunches. I labored with TJ Maxx doing this actually nice occasion that that they had. I got here and spoke with Barbara Corcoran and Layla Ali, which was. Wonderful. And I’ve simply, I’ve really been on social media all this time utilizing all of the issues, attempting all of the issues, seeing what works and my my aim is to assist small companies be taught social media in a approach that’s straightforward to grasp and never overwhelming.

Peg Fitzpatrick: So the those who I serve are [00:02:00] principally small enterprise homeowners, which is principally the identical individuals who hear. Hey, small enterprise homeowners.

Kinsey Soderberg: Oh yeah, you might be talking to our

Kinsey Soderberg: With making social media much less overwhelming and less difficult. ’trigger positively that’s like simply a type of issues I really feel like each enterprise proprietor goes by. Until, you begin out desirous to be a social media supervisor, however that was me. I went by the identical factor nonetheless, the place it’s you’re like, okay, I’m gonna begin a enterprise, and you then’re like, whoa, I gotta be taught all of the issues hastily.

Kinsey Soderberg: So we’re so excited to speak with you at present, however I do know you shared just a bit bit about your journey and the way you bought right here and stuff, however are you able to simply share somewhat bit extra about that? I really like to listen to simply

Peg Fitzpatrick: Certain. What would.

Kinsey Soderberg: What that appeared like

Peg Fitzpatrick: Okay, so my very very first thing so the actual begin I used to be out to dinner with my husband being just like the trophy spouse together with his firm that may be a German firm. So that they’re a German firm, however there’s like an American daughter firm of it. And they might ship over their advertising from Germany.

Peg Fitzpatrick: [00:03:00] And it actually didn’t hit proper for the American viewers. The translations from German to English weren’t nice, and their imaging that they use is completely completely different. It simply doesn’t hit the identical. They only, the whole lot was completely different. We had been out to dinner within the north finish of Boston. I don’t know if Boston in any respect, but it surely’s the very best Italian meals within the nation if however that is so good.

Peg Fitzpatrick: So we had been simply out to dinner consuming wine, and then I began saying what I’d do, we had been attempting to clarify how the advertising must be somewhat completely different. And so I used to be like, that is what I’d do if I used to be advertising the corporate. Within the us. So I began and it was principally like I simply began pitching all these concepts.

Peg Fitzpatrick: I’d labored in conventional advertising earlier than this, earlier than there was social media. I had accomplished advertising for an organization. I did the web site and I did e mail advertising and bought folks to enroll in the programs that they did. I began pitching all these concepts and one of many issues was Fb, as a result of Fb was model new for, and I used to be like, you can do a Fb web page, you can re attain folks.

Peg Fitzpatrick: It’s this new factor. And so I simply began throwing all these concepts after which six months later they had been like, Hey, we wanna rent your spouse. And my husband was like, cool. So then he’s [00:04:00] they wanna rent you. And I used to be like, oh, I’m sorry about that. I used to be like, I’m gonna one hundred percent flip that off.

Peg Fitzpatrick: Sorry. I believed I had. I apologize.

Kinsey Soderberg: are good.

Peg Fitzpatrick: So principally they wished me to rent me to do all of the issues that I talked about, after which six months later was like, oh no. I needed to bear in mind. I used to be like, okay, so what I do know, I pitched Fb, I do know we talked about this, and the very first thing that I wanted to do was a product launch, which is one thing that a whole lot of small companies must do.

Peg Fitzpatrick: So we had a brand new product and we’re gonna be at this actually massive. Occasion and we would have liked to fill the room. That was my first aim, was to get folks to return and study this new product. So I needed to simply, I began making issues on social media, creating content material to get folks to enroll. By way of e mail so I might e mail them details about this.

Peg Fitzpatrick: So we went from having no e mail principally. We hadn’t had anyone even doing advertising within the US for just a few years, so I used to be ranging from scratch. And we went to this occasion in Las Vegas and we ended up having, we had a room [00:05:00] for 300, which looks as if lots of people, proper? To get 300 folks to return to one thing.

Peg Fitzpatrick: So it was 300 folks we would have liked to get, and we ended up having 500 folks. We needed to get chairs in and it was standing room solely. In order that was the very very first thing I did for the corporate. After which I really did a presentation explaining like. The advertising plan for this new product. ’trigger I created like advertising for the folks to make use of for this new product too.

Peg Fitzpatrick: So we’re not a advertising firm, we don’t promote advertising, however we do attempt to assist our prospects with their advertising. It’s not one thing that we promote although, it’s identical to a bonus worth add factor that we did. In order that was the very very first thing I did was an enormous product launch that was very profitable. So I used to be so grateful that truly labored.

Peg Fitzpatrick: However I simply. Found out tips on how to do it. So I’ve been doing this so lengthy that there was by no means blogs or movies or podcasts. There was nothing to inform you tips on how to do issues. I’ve all the time had to determine myself and discover ways to do it. My background is my main in faculty was [00:06:00] geography with and training with a minor in English.

Peg Fitzpatrick: So I do all of the issues. I like to journey for work and. Training, so I understand how to show folks. That’s one thing I used to be very obsessed with. So I really like sharing that. So after I began, then I began my weblog the place I’d share tips on how to do issues. So my weblog has been round actually the identical period of time.

Peg Fitzpatrick: I believe I began it in 2000, oh 10, or it’s been round for thus lengthy. So my weblog has been round for a very long time and I’ve all the time simply written tips on how to use social media productiveness ideas, issues like that. So it’s. I really like educating folks tips on how to do issues ’trigger it’s very onerous as a small enterprise proprietor, to have the time to discover ways to do this stuff.

Peg Fitzpatrick: Your online business is your most important factor and you really want to make use of most. And I’m speaking to the choir for you. I do know, however you recognize that you could use the principle quantity of your inventive vitality. Simply vitality basically, creating no matter your product and companies is. After which studying advertising on high of that may be very overwhelming.

Peg Fitzpatrick: After which whenever you discover out you [00:07:00] must create 1,000,000 reels every week and you then’re like, all proper, I’m completely out. I can’t do that in any respect. So I actually identical to to interrupt it down for folks that is the way you do that is the way you do that. In order that’s principally, the little journey of it.

Peg Fitzpatrick: And so from then I’ve simply, continued to only work in social media, but in addition I’m a social media person. I additionally like it and use it myself. And I like I say, I by accident constructed my very own social platforms as a result of I used to be actually simply testing issues that I wanted for work. I didn’t wanna check issues for the client for, for the.

Peg Fitzpatrick: For my employer. So I did issues alone accounts and, which is somewhat bit completely different. Quite a lot of social media managers now, they don’t wanna do any social themselves in any respect. They’re like, I don’t wanna do my social, I don’t must do my social. However I believe if folks don’t have their very own social, like how have you learnt in the event that they’ve been profitable?

Peg Fitzpatrick: That’s my opinion on that. How do you are feeling about that?

Kinsey Soderberg: Oh my goodness. It’s so humorous. Yeah, for [00:08:00] certain. That’s positively an issue the place you’re working all day on all this different stuff and also you’re like, oh, it’s work. It occurs for me too, after I really feel like, okay as a solopreneur, simply working at dwelling alone, I’ve my canines and I discuss to them each day for certain.

Kinsey Soderberg: However I additionally deal with my Instagram tales as each time I’d flip to a coworker and say one thing humorous, I’ll simply add it to my tales and stuff. So

Peg Fitzpatrick: That’s an amazing,

Kinsey Soderberg: how,

Peg Fitzpatrick: actually good way to consider tales, is that, ’trigger I additionally work from home and I do the identical factor, however I by no means actually considered that. That’s precisely an amazing rationalization of tips on how to do tales like

Kinsey Soderberg: For certain. And for me too, it simply makes me really feel like I’m with

Kinsey Soderberg: Too, nonetheless whenever you’re identical to

Kinsey Soderberg: Stuff. However I additionally completely perceive, for me it’s i, it’s humorous when individuals are like, you do social media issues, you’re on social media on a regular basis, proper?

Kinsey Soderberg: Scrolling and utilizing it, and that’s the place I’m kinda like, Ooh, I’m not typically, since you gotta set these

Peg Fitzpatrick: You do.

Kinsey Soderberg: However I really feel you with

Peg Fitzpatrick: However you are able to do that story, however you are able to do your story after which put your telephone away. That’s the secret’s to not[00:09:00]

Kinsey Soderberg: yeah.

Peg Fitzpatrick: to actually, for small enterprise homeowners to really feel like they must be on on a regular basis on social media on a regular basis is simply mistaken. They’ll’t, I. You shouldn’t since you would waste your mind energy.

Peg Fitzpatrick: You simply gotta do your factor publish. Should you’re posting reply like keep round for somewhat bit after which get to work in your actual work.

Kinsey Soderberg: Sure. Oh my gosh. Okay, so this can be a enormous theme for me this 12 months. And guys, I’m simply gonna embody our really feel good social viewers for us this 12 months, guys. Is. I’ve been actually attempting to do is remind myself always that like Instagram, whereas essential and social media basically, whereas essential just isn’t the most important cash shifting needle for my enterprise, for me as just like the. Solopreneur and attempting to love, additionally particularly doing all of the issues myself for probably the most half, like actually realizing the place I’m spending my vitality, my time, my cash, and giving it, giving every process like the quantity of consideration and vitality it [00:10:00] deserves. And so for me and social media particularly Instagram is such a shiny object, I really feel like I simply get sucked.

Peg Fitzpatrick: I do know.

Kinsey Soderberg: into being like, that is so essential with going viral with rising or falling. It’s such like a conceit metric. Factor. So I’ve been attempting to always remind myself to spend extra vitality on the podcast, spend extra vitality creating the merchandise, the e-mail listing, after which present up on Instagram, however make it as straightforward as doable for myself.

Kinsey Soderberg: So

Peg Fitzpatrick: Precisely.

Kinsey Soderberg: your ideas, woman. Like how do you navigate that in your personal enterprise and what do it’s a must to share with

Peg Fitzpatrick: I do the identical issues as a result of I do. I do have a full-time job and I agree with you. Instagram just isn’t the place that you just’re gonna make your cash. I don’t assume it’s the place any small companies are making all their cash. I believe it’s nice to be there. It’s essential to have social presences, however.

Peg Fitzpatrick: Each publish that you just do doesn’t hyperlink to your web site and folks aren’t gonna go, in case you have a store and you are able to do the buttons, there’s methods to do issues, however largely it’s model consciousness and being seen, which is essential, but it surely’s not making you [00:11:00] cash. So it’s actually essential to interrupt down the issues which can be making you cash and spend much less time.

Peg Fitzpatrick: You possibly can nonetheless have a presence with out having to be there on a regular basis. You already know the, I believe I. Meta has been dangerous for folks’s psychological well being which can be on social media. Whenever you have a look at the way in which that they need you to handle your model Fb web page, they’ve somewhat relevancy rating for like how briskly you answered folks’s questions.

Peg Fitzpatrick: May you trigger extra stress for folks? That’s horrible. Like what different business has that sort of metric? After which your Fb web page isn’t gonna do in case you didn’t reply one thing straight away. It’s onerous sufficient folks like don’t try this to us. So I do really feel like the identical, the way in which that you just do is that you just shouldn’t be spending all of your time on Instagram or any of the opposite, or TikTok.

Peg Fitzpatrick: Each of them are. Each of them are time sucks. Each of them suck you in. You find yourself losing a whole lot of time. It actually can. Knock your confidence in case you simply get the comparability, stealing your, you assume, oh, they’re doing it higher. I shouldn’t [00:12:00] even strive. They’ve extra followers.

Peg Fitzpatrick: They, it’s a must to identical to, in case you can simply flip off the, cover your legs, cover all of the stuff on the again finish, and. Don’t stress out about it a lot. Do the very best that you are able to do with the time that you’ve, after which go do the actually essential work, which is your online business, whether or not it’s your podcast, it’s a must to have a look at it like, did I spend time doing constructive?

Peg Fitzpatrick: Did I discover company? Did I write questions? Did I have a look at their social media? To see what’s attention-grabbing? There’s a whole lot of issues as a podcast host, that’s a, there’s a whole lot of work, you’re. Not solely simply that, then you could have the advertising of your podcast, you could have all these items.

Peg Fitzpatrick: There’s a million, million issues as a podcast I don’t have a podcast, however I ran a podcast for 4 years, so I completely perceive like all of the issues that it’s a must to do. And being on Instagram, whereas it’s essential, in case you have that concept and you’ve got somewhat factor that you just wanna share, say you simply.

Peg Fitzpatrick: We’re modifying your podcast and also you discovered one thing new to make a cool like graphic or one thing like that, and also you wanna share Hey, I simply tried this new factor. Do your story for it. [00:13:00] Put your telephone down and put it away. I believe placing your telephone away is a very essential factor. Should you can simply even put it outta sight as a result of the interruptions, the fixed interruptions.

Peg Fitzpatrick: And I’ve a very unhealthy drawback with e mail too. I’m a very unhealthy e mail checker. I verify on a regular basis. I over verify, like Outlook offers you little experiences and Outlook was like, we predict you’d be extra productive in case you checked your e mail listing. That was their little

Kinsey Soderberg: cease utilizing me a lot.

Peg Fitzpatrick: That was their ai, their little AI advice to me.

Peg Fitzpatrick: And I used to be like that’s a superb word for myself. So I really feel prefer it’s the identical factor, like several of the issues which can be simply when you need to be specializing in one thing and one thing else oh, I’m wondering if this occurred or that occurred, particularly we had the talk final night time and I turned off all my stuff.

Peg Fitzpatrick: I went to mattress, I got here again and Taylor Swift had endorsed Kamala, and I used to be like, oh, I can’t imagine I missed that. I used to be like, however I’m glad I missed that. ’trigger it was like later at night time and I had, I used to be in mattress and I used to be asleep.

Peg Fitzpatrick: It was superb that I noticed it later. I lit it was superb,

Kinsey Soderberg: yeah.[00:14:00]

Peg Fitzpatrick: We are able to positively, and schedule it.

Peg Fitzpatrick: Schedule the occasions. I like to recommend on a regular basis in my e book and simply on my weblog and after I’m speaking about issues, is to only schedule that little little bit of time to verify issues within the morning after which. Put it away, after which later on the finish of the day, verify issues once more. Put it away. Doesn’t must be a very long time.

Peg Fitzpatrick: You don’t have to spend so much of time scrolling, however you must verify your direct messages and simply verify to see in case you have any feedback on your entire social. That’s actually essential, however I don’t assume it’s so essential that you could lose your focus from different stuff. To do it. And I don’t have notifications on my telephone for something as a result of that pulls your focus too.

Peg Fitzpatrick: I believe it’s so onerous. I believe publish pandemic we’re, we nonetheless are all combating to only focus and be in our zone, don’t you assume so?

Kinsey Soderberg: Oh, fully. Yeah. I imply I believe all of it identical to begins with like consciousness and simply getting interested in your habits and [00:15:00] then you can also make constructive modifications and make little tweaks at a time to cease doing little issues and stuff. And in addition, I really like what you introduced up about like feelings, tying feelings.

Kinsey Soderberg: To love sort of the whole lot we do. I believe being conscious of not identical to your habits, but in addition like realizing the feelings which can be tied to these habits. Like I all the time speak about, one of many issues that bothers me a lot about social media particularly and why I strive to concentrate on the platforms that I’m utilizing and the way in which I’m consuming content material.

Kinsey Soderberg: I attempt to spend my time consuming podcasts or consuming even Pinterest as

Kinsey Soderberg: Higher than Instagram

Peg Fitzpatrick: Yep.

Kinsey Soderberg: you’re scrolling by Instagram and you haven’t any management or TikTok or Fb. You don’t have any management over what you’re about to see,

Peg Fitzpatrick: Yeah,

Kinsey Soderberg: you’ll be feeling good like hastily.

Kinsey Soderberg: And you then’ll see some doom scroll publish and

Peg Fitzpatrick: I do know

Kinsey Soderberg: my, your emotion,

Peg Fitzpatrick: it does.

Kinsey Soderberg: can fully change for all the day. And it’s simply you want to concentrate on.

Kinsey Soderberg: Like begin making [00:16:00] little constructive modifications right here and there, and slowly it’ll change into simpler, I

Peg Fitzpatrick: Pinterest is one hundred percent the very best for that, probably the most constructive place to be. And

Peg Fitzpatrick: Greater than some other social platform, actually learns what you need to see. Should you get a brand new interest and also you’re in search of stuff, it reveals you stuff. I went gluten free. Final January like one hundred percent gluten-free.

Peg Fitzpatrick: And it solely reveals me gluten-free recipes now for the whole lot. I’m like, thanks. And that looks as if a small factor, but it surely’s really a giant factor. It’s it, it’s it’s some methods creepy and all of them are creepy ’trigger they’re monitoring the whole lot we do. However I am going onto Pinterest, you don’t have to fret about.

Peg Fitzpatrick: Commenting or something like that. And you may search for inspiration for precisely what you’re in search of. It’ll, and you then’ll see extra of it the subsequent time you come on. However it’s actually, they try to be a constructive place. And their aim is so that you can discover issues after which. Get off Pinterest and go do it.

Peg Fitzpatrick: Their entire motto is go do issues that you just discover in Pinterest. Don’t simply [00:17:00] keep right here and have a look at it. So I’m really within the Pinterest creator group, which is a particular Pinterest factor that they’ve the place I’m in with like different creators, I’m actually the one social media particular person, all people else is style bloggers or meals bloggers or issues like that.

Peg Fitzpatrick: However so I get to see somewhat bit extra of what they, what they speak about behind the scenes on Pinterest, but it surely’s all the time been that approach. It’s all the time the quietest place so far as like social chatter goes. You’ve all the time had, you’ve had the power to ship messages there, however actually nobody does it.

Peg Fitzpatrick: And you may touch upon pins, however. That’s actually not that massive of a factor both. So I do love Pinterest for that. And I additionally get far more visitors to my weblog from Pinterest than I do from anything. It’s been my primary visitors driver for visibility for a decade, actually. So I all the time attempt to simply inform myself, why are you spending a lot time on one thing that’s not providing you with as a lot?

Peg Fitzpatrick: Traction, which is Instagram and TikTok, as a result of you may’t [00:18:00] click on to something, until it’s a narrative and you’ve got the hyperlink there. However on Pinterest, you can also make each single pin hyperlink to your podcast, hyperlink to your web site, hyperlink to your e mail signup. So each single pin is actionable, whether or not it’s a video or a graphic.

Peg Fitzpatrick: And it’s the one. Social platform, which it’s actually not a social platform. It’s a e book, my advertising website, they are saying. However we lump it into the social media class, however it, I get much more interplay from that. And I’m always telling myself I ought to spend equal time on my Pinterest stuff as I do on my Instagram.

Peg Fitzpatrick: And for Pinterest, they’re like, in case you can create one new unique piece of content material every week. They’re joyful. One piece of content material, only one brief video or one, one graphic, they usually’re like, are you able to try this? I’m like, oh my God. One factor you don’t hear that for Instagram. Simply publish one factor and so it’s actually good to consider in case you have, in case you small enterprise could be there, in case you’re constructing an inventory, in case you’re, no, I don’t. There’s [00:19:00] completely different sorts of small companies, so some companies match rather well with Pinterest and a few perhaps somewhat bit extra of a problem, however. Each business is on there and each sort of inspiration is on there.

Peg Fitzpatrick: So in case you really feel prefer it’s not excellent to your firm proper now, it’s nonetheless excellent for inspiration. So you may go get doom much less, doom, much less inspiration. I.

Kinsey Soderberg: listing social media. That needs to be their like slogan doom listing. I like it. Okay, earlier than I allow you to go, I just do wanna ask, as a result of you could have been on this world for, fairly just a few years and also you’ve seen so many alternative modifications on all of the platforms for certain. Simply it’s loopy how a lot even simply Instagram has modified, however simply all all the world of social media and social media advertising and and I believe individuals are feeling actually overwhelmed and actually confused about okay, like there’s all this recommendation I’ve been listening to, however then the recommendation modifications after which there’s like different recommendation and opposing recommendation and stuff. So what’s your recommendation like this [00:20:00] 12 months,

Peg Fitzpatrick: Okay,

Kinsey Soderberg: proper now?

Kinsey Soderberg: What do you assume folks needs to be doing in the case of social media advertising?

Peg Fitzpatrick: right here’s the factor. I really like social media and I’ve been on it without end, however the principle factor is to just remember to personal. What you’re creating. So having your personal web site is the one factor that you just, in your e mail listing, these are two issues you can develop and construct that you’ll, you could have management of. Although you’re on a e mail service, you may nonetheless obtain your listing of your e mail listing.

Peg Fitzpatrick: So if I see lots of people now they usually construct their entire enterprise on TikTok or Instagram, and these issues can disappear.

Peg Fitzpatrick: I used to be on Google Plus, which is a platform. I don’t know in case you even bear in mind the final podcast it was on. She was like, I don’t even know what that’s. That’s how lengthy it’s been gone.

Peg Fitzpatrick: However I labored very onerous on that and I had 1,000,000 and a half followers on Google Plus I. One million and a half, which is a whole lot of followers. And I did lead folks to my e mail listing and I did lead folks to my weblog. However Google removed that. And on the time it was, it by no means reached the degrees of different social [00:21:00] platforms, regardless that it had a whole lot of nice options to it.

Peg Fitzpatrick: There was tons of individuals there. It was linked with Google and YouTube and the whole lot else. So folks had been like, this isn’t going wherever. It’s Google. They did, they closed it. So issues can go away. Your podcast, you host it someplace, there’s a whole lot of completely different podcast hosts, so you’ll have the ability to transfer issues round ’trigger you personal your recordings.

Peg Fitzpatrick: So I assume podcast is one other factor you can personal, proper? As a result of

Kinsey Soderberg: Yeah. Yeah, I

Peg Fitzpatrick: you can transfer that in case you wished.

Kinsey Soderberg: Completely.

Peg Fitzpatrick: so your podcast, once more, one other good thing, however you simply wanna just remember to’re not creating issues on another person’s property as a result of they’ll shut it at any time. So you may’t rely simply on having an Instagram account and making a hyperlink and bio, like touchdown web page on, with Hyperlink Tree or milkshake or any of these in style issues.

Peg Fitzpatrick: These are good issues to have, but when these. Disappear, you then don’t have that. You’re gonna lose all these followers and TikTok, they’re always speaking about how, in case you have it in your telephone, the Chinese language [00:22:00] are monitoring the whole lot in your telephone. And that may be a hundred % true. The federal government remains to be taking a look at in the event that they’re gonna, shut it down or make it.

Peg Fitzpatrick: Be American owned or no matter. So the principle factor that I all the time say is that you could just remember to personal what you’re creating and that it’s sustainable. That it’s not one thing that would disappear as a result of your Pinterest might disappear. Your Instagram, your TikTok, any of these issues. So that you wanna be sure to’re constructing an e mail listing and your emailing folks and you can have a easy web site, so you can have your primary stuff on there.

Peg Fitzpatrick: After which in case you have a podcast, you do personal that as nicely. So simply just remember to personal. One thing that you just’re creating that’s gonna home the whole lot that you’ve. ’trigger I really feel like

Kinsey Soderberg: sure.

Peg Fitzpatrick: it’s all the time been, and it’s the identical that it ever has been. I’ve mentioned that because the very starting that you just want an internet site and I believe blogs aren’t as in style now.

Peg Fitzpatrick: So individuals are like I don’t want a weblog, however you continue to want an internet site as a result of that’s the place individuals are gonna search on Google they usually’re gonna hopefully discover you.

Kinsey Soderberg: [00:23:00] Yep. Sure. That’s such an amazing recommendation. Simply and it’s identical to you simply mentioned, it’s lengthy lasting recommendation. It’s stable recommendation. I like, I simply began asking that query by saying the platforms are all the time altering and the recommendation is all the time altering. The opinions, all of the issues are all the time altering. However like having that stable basis of content material that you just personal, of getting your on-line like dwelling,

Kinsey Soderberg: Is so essential and it’s an amazing beginning place. And anytime in like your online business or the historical past of social media, that’s been so useful.

Kinsey Soderberg: And I all the time bear in mind too, I all the time prefer to say this, and this ties in with precisely what you simply mentioned as a result of that kind of content material that you just’re simply speaking about it. Lasts. Like my podcast, my content material lasts, blogs final even Pinterest pins final. Your web site lasts. Like I’ve folks discovering me by my podcast from episodes from like 2019,

Peg Fitzpatrick: that loopy [00:24:00] as a result of they’re, ’trigger they looked for one thing and also you talked about it,

Kinsey Soderberg: for one thing, I, it hopped up they usually nonetheless discovered it to be useful they usually’ll observe me they usually’ll say, Hey, I’ve heard you thru your podcast.

Kinsey Soderberg: I listened to this episode. I used to be like. Actually? Wow. Okay. I forgot about that one. However that’s what occurs and and so simply remembering to spend your time on the content material that issues and sure, I believe having a social media, Instagram or no matter presence is nice and essential and I actually love utilizing, that is coming full circle. Instagram for the neighborhood constructing, proper? I like specializing in sharing the stuff that it’s such as you’re my greatest good friend. Like I’m sharing somewhat behind the scenes, I’m constructing my neighborhood, I’m having conversations, however like the content material I spend time creating is that lengthy lasting stuff.

Peg Fitzpatrick: Precisely.

Kinsey Soderberg: beloved that recommendation. Thanks a lot for approaching the present. Peg, are you able to share with everybody the place they’ll discover you and discover any free sources you would possibly

Peg Fitzpatrick: Certain. My weblog is peg fitzpatrick.com and I do have sources on there. So if there’s a sources tab, there’s. [00:25:00] Downloads that our folks love, so I am going verify ’em out. I’ve a e book popping out known as The Artwork of Small Enterprise Social Media, A Blueprint for Advertising Success, and that’s accessible now for pre-order wherever you prefer to get books, and it will likely be out in November.

Kinsey Soderberg: Superior. Oh my goodness. Thanks. And we’ll hyperlink issues within the present

Peg Fitzpatrick: Thanks.

Kinsey Soderberg: and I actually love this dialog.

Peg Fitzpatrick: too. Thanks.