Leveraging AI for High quality and Relevance

Are you bored with pouring hours into content material creation, solely to see lackluster outcomes? What if I informed you there’s a option to supercharge your content material technique, making it more practical and environment friendly than ever earlier than? Welcome to AI in Advertising and marketing: Unpacked. I’m your host, Mike Allton, and in the present day we’re diving into the game-changing world of AI-powered content material optimization.

We’ve all heard the excitement about AI, however how can it truly enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that actually converts? These are the questions conserving entrepreneurs up at evening, and we’re about to get some solutions.

To information us by this AI-driven content material revolution, we’ve got a real professional within the subject. I’m thrilled to introduce Audrey Chia, a powerhouse on the earth of content material technique and AI advertising and marketing options. Audrey has made waves within the trade, working with main manufacturers to remodel their content material methods utilizing cutting-edge AI instruments.

With a observe document of driving outstanding outcomes for her shoppers, Audrey has grow to be a go-to authority on leveraging AI for advertising and marketing success. Her modern approaches haven’t solely boosted content material high quality however have additionally considerably improved search engine optimization efficiency and conversion charges for companies throughout numerous sectors.

AI in Advertising and marketing: Unpacked host Mike Allton requested Audrey Chia about:

✨ AI-Enhanced High quality: Leverage AI instruments to raise content material high quality, guaranteeing it meets and exceeds viewers expectations.

✨ Relevance By Knowledge: Make the most of AI-driven insights to create hyper-relevant content material that resonates together with your audience.

✨ Balanced Strategy: Mix AI capabilities with human creativity for optimum content material efficiency and authenticity.

Be taught extra about Audrey Chia

Assets & Manufacturers talked about on this episode

Full Transcript

(calmly edited)

Content material that Converts: Leveraging AI for High quality and Relevance with Audrey Chia

[00:00:00] Audrey Chia: Don’t depend on AI by itself. All the time have your human within the loop. So I like to make use of the burger technique the place you have got the bread, human, then you have got the patty, AI, after which you have got one other slice of bread. It’s a large burger, human, after which AI and a human once more. So by with the ability to take myself out from the workflow and have a look at my very own workflow in a very vital method, I can then determine the place so as to add AI into my workflow.

However I’m at all times checking again each single step and, and each single time limit. There’s at all times that human within the loop. This ensures that you’re actually getting high quality content material. You might be nonetheless activating right here, what’s in your thoughts, and also you’re in a position to apply that vital considering talent whereas utilizing AI to principally streamline that course of.

What you don’t need to do is to depend on AI to give you the top outcome and never evaluation the work. And that’s the way you guarantee high quality whereas growing your productiveness.

[00:00:59] Mike Allton: Welcome to AI in Advertising and marketing: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative influence on advertising and marketing methods. Every episode will break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the information and instruments you’ll want to succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising and marketing: Unpacked the place I selfishly use this time to select the brains of consultants at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising and marketing. And also you get to be taught to subscribe to be proven learn how to put together your self and your model for this AI revolution and are available out forward.

Now, are you bored with pouring hours into content material creation solely to see lackluster outcomes? What if I informed you there’s a option to supercharge your content material technique, making it more practical and environment friendly than ever earlier than. Welcome to AI in Advertising and marketing: Unpacked, and in the present day we’re diving into the sport altering world of AI powered content material optimization.

We’ve all heard the excitement about AI, however how can it truly enhance our content material’s high quality and relevance? Extra importantly, how can it assist us create content material that actually converts? These are the questions conserving markers up at evening, and we’re about to get some solutions to information us by this AI pushed content material revolution.

We now have a real professional within the subject. I’m thrilled to introduce Audrey Chia, a powerhouse on the earth of content material technique and AI advertising and marketing options. Audrey has made waves within the trade, working with main manufacturers to rework their content material methods. Utilizing leading edge AI instruments with a observe document of driving outstanding outcomes for her shoppers, Audrey has grow to be a go to authority on leveraging AI for advertising and marketing success.

Her modern approaches haven’t solely boosted content material high quality, however have additionally considerably improved efficiency and conversion charges for companies throughout numerous sectors. Hey, Audrey, welcome to the present.

[00:03:06] Audrey Chia: Thanks for the superb introduction and thanks for having me, Mike.

[00:03:11] Mike Allton: It’s my pleasure. I’m so glad that you would be right here.

So may you begin by simply strolling us by your journey and in terms of AI powered content material optimization, what sparked your curiosity on this subject?

[00:03:23] Audrey Chia: Yeah. So curiously, proper. My background was in. conversion copywriting and model promoting. So I’m form of somebody who loves to select up totally different talent units. And simply final yr I launched my very own consultancy shut with copy. And on the similar time, chat GPT launched. So to my horror, my consumer truly dropped me a word and he stated, Audrey, you’re going to get replaced.

And he despatched me the hyperlink to speak GPT. So. I needed to determine what to do with that piece of knowledge proper, I used to be like, what am I gonna do now? So I knew I had two choices. One can be to disregard it and combat, you understand, the present. Or the second choice can be to say, you understand what, I’m simply gonna learn to embrace it and trip the tide.

And that’s why I’m right here in the present day.

[00:04:11] Mike Allton: That’s a tremendous story. And I might say that that was a little bit of a fortuitous encounter as a result of it’s actually exploded. I believe your, your model and your, and your small business. So let’s speak about content material. And I might love so that you can simply form of begin excessive degree. How are you defining high quality in terms of content material?

As a result of we are able to speak about AI creating nice content material. Content material or not, however that’s a really subjective time period. I’d like to know your tackle it. And so as to add to that, how do you see AI enhancing content material?

[00:04:41] Audrey Chia: Yeah, nice query, proper? In order a conversion copywriter, high quality content material to me is one thing that in fact converts.

I like writing touchdown pages at, you understand, creating LinkedIn content material technique, proper? And while you see outcomes, that’s how you understand it really works. Now, the rationale why some persons are not in a position to create high quality content material is as a result of they don’t even know what that appears like. So once they ask AI to create a chunk of content material, And so they don’t know if it’s good or dangerous.

They assume that, oh, you understand, simply because it’s lengthy, it needs to be good, proper? After which they put it on the market and it doesn’t work as a result of why? It sounds AI. Why? As a result of it’s not tapping into deep viewers insights. And why? As a result of it’s not truly bringing out the product’s distinctive promoting factors, proper? So content material doesn’t at all times convert, however high quality content material does.

If you happen to’re in a position to perceive, you understand, technique, viewers insights, positioning, All of the issues that you’ll want to truly be an important copywriter.

[00:05:36] Mike Allton: And we’re going to get into some specifics in a second about learn how to truly degree up your content material. However I’m curious in case you may inform us what sorts of AI instruments that you simply’re utilizing, what platforms you suggest for content material optimization, and if there are any distinctive advantages that one would possibly provide over one other.

[00:05:53] Audrey Chia: Yeah, positively. So for myself, I’ve tried so many various instruments, proper? Initially, after I first began in my profession, proper, I attempted all of the AI copywriting instruments as a result of I wished to see if they may streamline my workflows, proper? So at first, I even tried 10 totally different AI copywriting instruments and I ranked every of them primarily based on how human they sounded, primarily based on the standard of labor, primarily based on whether or not I believe they’d convert.

However what I’ve discovered over time is that if you understand how to immediate, you don’t really need 100 totally different AI copywriting instruments. If you understand how to immediate, if you understand how to show AI the way you assume as a author, learn how to get AI from level A to level B by a sequence of occasions, then you may get tremendous prime quality output even in your head.

With out utilizing an AI instrument that’s previewed. And I truly assume that that could be a extra highly effective method of utilizing AI as a result of now you’re in a position to have human within the loop, proper? So that you’re ready to make use of AI and but nonetheless embrace your form of suggestions, your methods, your iteration. After which while you get to the ultimate output, you notice that it’s lots larger high quality than simply utilizing a plug and play course of or a immediate that’s already inbuilt in a software program.

So for me, I like utilizing chat GPT. Claude is my favourite for copywriting. Generally I experiment with meta AI or Gemini as a result of all of them have totally different use instances.

[00:07:21] Mike Allton: Yeah. The truth is we’ve had earlier episodes speaking about prompting, Ashley Gross for one which I’ll hyperlink to within the present notes for you of us, as a result of we we’ve talked at size about how vital prompting is.

And. A correlate to that, to your level, Audrey, is that in case you’re actually good at prompting, you don’t want a instrument. That’s principally a layer on high of chat GPT in any case, that’s merely formatting the responses and the inputs that you simply’re giving. It’s asking you for details about a buyer’s persona. It’s asking you, you understand, do you need to do a weblog submit or do you need to do gross sales copy?

After which it’s making an attempt to create these prompts within the backend for you. If you understand what you’re doing. You’ll be able to skip all that and soar proper into getting the work carried out. And I used to be truly going to ask you about which, which main language fashions you had been utilizing. I utterly agree. Claude appears to be the perfect you understand, for, for actually, actually nice copywriting.

Have you ever used the latest model of Claude and are you utilizing the paid model of Claude?

[00:08:19] Audrey Chia: Sure, there’s a distinction. Similar to with GPT, the paid model and the latest model would are inclined to carry out higher. So, I even examined like, GPT vs Claude. I gave it my similar processors comparable prompts, and I took a have a look at the output, proper?

So GPT, even, though we’re at GPT 4. 0 now sadly, The copy nonetheless sounds actually AI like. Once I say AI like, it nonetheless makes use of, you understand, large advertising and marketing fluffy language like for instance, supercharge or, you understand, leveraging or consideration. It’s not this, it’s that. It nonetheless occurs even proper now, proper?

And you’d assume that AI has advanced. Whereas for Claude, while you immediate proper and also you get a top quality output, it sounds It’s actually pure. It doesn’t have these large fluffy phrases. And what you are able to do is while you give it suggestions, you’d notice that it takes the suggestions rather well and will get you, you understand, content material that sounds lots nearer to what you’re on the lookout for.

However in fact, bear in mind to evaluation and refine the work.

[00:09:21] Mike Allton: These are two big variations that I’ve seen as effectively utilizing ChatGPT versus Claude with ChatGPT. I might ask it to create some copy and it might usually begin with a scene setting hook which might be to say one thing like within the digital advertising and marketing panorama which after it stated that 10 occasions it’s form of nauseous making.

So I say cease utilizing scene setting hooks and it might nonetheless do it though I informed it to not whereas to your level Claude not often does that to start with. As a result of it’s utilizing extra human, you understand, we don’t actually speak like that in regular dialog and in case you inform it to not do it. It received’t do it.

[00:09:58] Audrey Chia: Sure.

[00:09:59] Mike Allton: Recognize you doing that. I need to level out some recommendation that I heard from Paul Roetzer on the bogus intelligence present the place he stated he’s usually utilizing a number of giant language fashions on the similar time and placing the identical prompts into each. And seeing what he will get, not even, you understand, you talked about testing, however he’s like doing this as a matter in fact, all through his day, if he’s asking you for strategic recommendation or brainstorming or content material hole evaluation, regardless of the case, he’s simply at all times utilizing two instruments concurrently and, and seeing which one is likely to be the higher response for that specific second.

So of us listening, that’s one thing else you may attempt. However Audrey, one query I had for you, as a result of we had been speaking about content material optimization, how can AI enhance content material relevance? And why is that essential for conversion charges?

[00:10:43] Audrey Chia: Yeah, so in my case, I in all probability would outline it otherwise, proper? For me, content material optimization can be how do you faucet on viewers insights?

And being related means, would additionally imply being related to your consumer, in order that they get to click on that purchase now button, which I like, proper? AI is basically good when you’ll want to principally streamline your processes. So let me provide you with an instance, proper? I assist my shoppers craft excessive conversion advertisements. I took their advertisements from only a 1 % click on by price to a 4 to five % click on by price due to this course of, proper?

And what we did, proper, was to actually perceive deep and detailed viewers insights. So once they first began, they had been simply crafting the advertisements primarily based on concepts of their head, which is okay. However, what you truly need to do is to grasp your prospects, your viewers, their ache factors, their wishes, their motivations.

That is the place AI is basically good, proper, at making an attempt to distill all the knowledge. So you have got totally different streams of knowledge, for instance, I’ve viewers transcripts, one hour lengthy conversations. You realize, with my shoppers after which you have got totally different sorts of insights that’s energy packed into an AI transcript.

You employ a, an AI word taker like Sybil, for instance, proper? Or Fireflies that provides you a full transcript, which you’ll be able to then add to speak GPT. And so they begin distilling the important thing insights that you simply see throughout totally different transcripts. In order that’s one factor you are able to do, proper? And the opposite factor you are able to do is you would go to Reddit, or you would go to every other social listening platform, and in addition obtain the sorts of feedback that you simply see there.

Get AI to do a full evaluation, a radical evaluation. Determine what are the issues persons are on the lookout for, what they don’t like about sure issues. And now you have got a lot data to work with and that’s your place to begin. So I exploit AI in part one. Now in part two, what you need to do can also be work out what’s your product’s key worth proposition.

And for these of you who is probably not entrepreneurs or copywriters, this generally is a very daunting course of as a result of generally my shoppers can be like, however Audrey, I like. All hundred issues about my product. All the pieces is nice. And it may be tough to distinguish, you understand, a profit and a function, proper? So that is the place AI can be useful, the place you’re having that dialog and saying, look, that is all of the details about my product.

Inform me what are the three belongings you would prioritize and why, proper? And then you definately give it sufficient context about your viewers, give it sufficient context about your organization, after which you have got that dialog. So don’t take the knowledge at face worth. Be sure to are additionally taking a look at it in a really vital thoughts after which determining, okay, I agree with this.

I agree with that, however perhaps this not a lot. So make that call, however use AI within the course of that can assist you bounce concepts and give you. A key worth proposition or strategic roadmap to your firm. Then the ultimate factor you need to do is get AI to give you totally different messaging methods by combining your viewers insights by combining your key worth proposition, and even combining your aggressive evaluation to lastly provide you with totally different messaging angles after which craft totally different choices for every.

So it’s like a 4 step course of that often would take a copywriter a brilliant very long time. However with AI, you may streamline this whole course of, get advertisements out lots faster, get advertisements out that convert lots faster, and in addition see outcomes.

[00:14:08] Mike Allton: Love the usage of AI for that degree of, of study notably taking transcripts out of your consumer consulting calls.

Oh, there’s so many terrific makes use of for that. I’m doing one thing comparable truly with these podcast episodes. I’ll feed the AI, the transcripts from all of the previous podcast episodes, after which I’ll ask the AI to assist me determine what are the highest subjects and themes that at the very least three or 4 company are speaking about spanning all these episodes.

And clearly the extra episodes I get into it, the tougher that’s going to be for anyone like me as a human to easily determine, Oh yeah, in a second, certain, these are the highest 10 subjects that we’ve talked about throughout 30, 40, 50 episodes, not going to have the ability to try this. However then in fact it could pull out quotes from the transcript and do every kind of different great issues that I can use in every kind of the way.

Advertising and marketing efforts. So very comparable method. Love that. May you share successful story, perhaps one of many shoppers that you simply’ve labored with and the way you’ve used AI to assist them see precise efficiency positive aspects in terms of their content material?

[00:15:07] Audrey Chia: Yeah, so that is principally an fascinating use case that you would be able to think about.

There’s two components to it, proper? One is about streamlining processes, the opposite one is about creating prime quality content material. So I work with a crowdfunding platform, proper, the place we’re truly writing totally different campaigns for our beneficiaries or shoppers. This course of was actually guide, as you may think about, it’s about understanding all the pieces from our shoppers after which with the ability to write a compelling story.

Now you have to additionally know that not everyone seems to be educated to put in writing in a advertising and marketing method, proper? Some persons are higher at writing issues actually factually, however then once more, is it actually efficient? If somebody reads your marketing campaign they usually’re simply seeing, you understand, factual bits of knowledge, how possible are they to transform?

Transcribed by https: otter. ai Proper. So these are issues you’ll want to know everytime you’re making an attempt to create content material. That’s the tone of voice, model of writing, match what your shopper expects and can they need to take motion after studying your piece of content material? So what I did was to create a mini AI agent, a mini AI bot that then permits us to re optimize that piece of content material for the marketing campaign pages.

And the attractive half is I educated it with a selected framework. Based mostly on a high performing form of marketing campaign write up, proper? After which I broke it down, and I’ve a framework for it. So now, when you have got a really, very factual marketing campaign write up, you set it by the AI board, it is possible for you to to get a way more human sounding marketing campaign that appeals to folks’s feelings.

Proper? And since we’ve got made these updates, we additionally noticed a rise in conversions along with our promoting and different efforts. So sure, it’s a mixture of various advertising and marketing efforts, however with the ability to use AI will enable you to streamline that course of and equip your totally different workforce members with the identical talent units as the top copywriter or head marketer would in any other case should, you understand, educate them or do all of it by herself or himself.

[00:17:13] Mike Allton: Received it. And one of many issues I picked up on there was that you simply had been doing loads of pre work to you earlier than you even began to attempt to get output out of the AI, which is one thing we’ve talked about lots on this present. People, we’re speaking with Audrey chia concerning the influence that AI is having on content material, advertising and marketing methods and ways, and whereas I’ve bought a number of extra questions for her, let me share with you the, Instrument that I’m utilizing to assist brainstorm new ways, consider my content material methods and extra.

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No fuss, no problem, simply outcomes. Able to simplify your AI journey? Go to Magai in the present day to learn the way their options can revolutionize the way in which you interact together with your viewers. Don’t simply market, market smarter with Magai. Faucet the hyperlink within the present notes. So Audrey, you’re working with a number of shoppers. I do know you see different entrepreneurs, different companies utilizing AI on-line.

What are a number of the widespread errors that you simply’re seeing these companies and these entrepreneurs make, notably of their content material methods?

[00:19:00] Audrey Chia: Sure. Primary, Numerous them don’t have a content material technique is placing AI content material out. And I’m certain you might need seen a few of these. So sadly, some folks really feel like by placing extra content material out, you’re going to get your self, you understand, put your self on the market and extra persons are going to learn about you.

Proper. It’s true to a sure diploma, however on the similar time, I want to contest that in case your content material high quality, isn’t that nice. If folks know that. Tremendous AI, proper? Are they going to imagine you? Are they going to belief you? Are they going to need to be your content material? That’s a query, proper? Right. So what I’ve seen is that you simply see much more AI generated content material that’s extraordinarily AI like.

The explanation why persons are doing so once more, my assumption is that they don’t know what high quality content material seems to be like. Proper. So while you put somebody who’s not educated as a author, who doesn’t have their basis set, and also you ask them to make use of AI to generate headlines. They’ll be like, wow, these hundred headlines are nice.

You realize, there are such a lot of choices right here. However my query is, do these headlines truly convert? Whereas when you have somebody who has put in years of labor, truly understanding the craft of copywriting, the artwork of conversion, you understand, the psychology of persuasion, that particular person goes to take a look at the hundred headlines in a really totally different method.

And that particular person goes to be like, Hey, you understand what, of those hundred headlines, let’s solely take a look at three. Proper, and that three will in all probability be essentially the most impactful of all hundred. So the distinction is in placing content material out for the sake of it versus placing content material out in a really strategic method with the assistance of AI.

[00:20:47] Mike Allton: Completely. Good reply. We’re completely gonna click on that out and use that they don’t have a method. That’s the primary downside. Couldn’t agree extra. So we’ve bought a method. We’re working with somebody such as you. We aren’t solely determining with a what content material to create, however we’re utilizing a I to enhance and optimize the content material that we have already got created.

How does that influence search engine optimization and efficiency? Are there particular metrics that you simply’ve seen persistently enhance? By these sorts of actions.

[00:21:18] Audrey Chia: So I do know of different search engine optimization consultants who’ve been nice of their fields and utilizing AI every day on my finish I’m extra of a conversion copywriter, so I don’t contact on that However loads of my shoppers have additionally shared that with AI they’ve managed to scale back their workflows and processes with as much as 70% and that is me having carried out a few coaching programs.

So that you would possibly assume that, hey, Audrey, however you’re a copywriter and marketer. In fact you utilize AI. The truth is, I’ve taught AI and learn how to use AI for, you understand, copywriting and advertising and marketing to many individuals. And they’re utilizing the precise talent units in several capabilities of their enterprise, whether or not it’s operations, whether or not it’s, you understand marketing campaign administration, proper?

Whether or not it’s finance, even they’re truly utilizing AI of their everyday and saying to me that they’ve saved a lot time. And with that point now, they’ll now give attention to larger degree considering, larger degree technique. So AI, Isn’t only for a selected group of viewers. It’s for everybody. If you happen to perceive the foundations and fundamentals, it is possible for you to to get the outcomes that you simply’re on the lookout for.

[00:22:26] Mike Allton: That’s such an important level. We’re not essentially on the lookout for AI to create higher content material than we would’ve created ourselves. We’re on the lookout for AI to avoid wasting us time. We did a whole episode with Andy Crestodina, the place he walked us by learn how to use AI to do a content material hole evaluation, which might even be improbable for search engine optimization.

Let’s discover out what content material we’ve talked about in our web site. Sort of like what I used to be speaking about with the podcast, however you would have a look at a thousand articles that you simply printed and the AI shouldn’t be solely going that can assist you perceive what you’ve talked about, however it should enable you determine what you haven’t but talked about that perhaps you must, and that’s not essentially going to create higher content material for you, nevertheless it’s going to avoid wasting you a heck of loads of time as a result of a human would possibly spend A few weeks doing a guide content material hole evaluation the place they’ve Use a spreadsheet they usually’ve listed each single article they usually’ve manually recognized.

Okay. What’s the theme of this text? Let’s bucketize them after which do some evaluation. Yeah, I may do all that in seconds So I I actually respect you hammering residence that time However let’s speak about human creativity since you form of talked about If we’re saving time that frees us as much as do larger degree exercise.

What’s the position then that human creativity performs? As a part of this ai You Enhanced content material workflow.

[00:23:40] Audrey Chia: Sure. I really feel very strongly about this matter as a result of I for one got here from the world of promoting I like creativity, proper even for me proper now and when i’m utilizing ai I see as a artistic option to clear up issues Proper.

So human creativity to me is one thing that can’t be changed And we’ll truly proceed to thrive. Why do I say that? Now, as we develop, you will notice increasingly more folks utilizing AI to create content material. Persons are going to be competing on amount. And naturally, AI goes to sound much less and fewer like AI, proper?

So we’ll come to some extent in time the place there may doubtlessly be content material overload. That is the place as manufacturers or as people, you’ll want to assume how would you stand out in a saturated, overcrowded market full of content material? And that’s the place human creativity, tales, being private is available in, proper? So manufacturers who’re in a position to nonetheless paint that image of who they’re, what they stand for in a novel method that may resonate with their viewers, Will stand out and rise above the group of form of like, you understand sameness which is why I believe with the ability to have that artistic thoughts telling tales Developing with fascinating campaigns angles being, you understand, private even goes to actually, actually assist manufacturers and people in our close to future.

[00:25:07] Mike Allton: Couldn’t agree extra. That’s, that’s actually the premise for why we even have this present is to assist entrepreneurs perceive learn how to adapt and undertake. AI and provides themselves again time and different kinds of advantages in order that they are often extra artistic, extra strategic of their considering, and never simply be dashing to the subsequent marketing campaign.

And the subsequent marketing campaign. Now it’s humorous as a result of I’m very clear about how I exploit AI to assist me construct out these reveals and give you these questions. And it at all times tries to place on this query. I now depart in as a result of I discover it humorous. It, it, it desires me to ask you to look forward and see the way you see AI evolving in content material advertising and marketing area over the subsequent few years.

And I’m laughing as a result of no person can predict something with AI a couple of years on the street, however let’s say within the subsequent six to 12 months, how do you see AI and content material advertising and marketing evolving?

[00:25:56] Audrey Chia: Sure. I believe one fascinating factor that I’ve seen, proper, is the, the rise in Personalization of content material, proper?

You’re already seeing that in advertisements, you’re being served a selected advert primarily based in your pursuits, you understand, primarily based in your profile, primarily based on what AI thinks you might be. And also you get particular content material tailor-made in a sure method that faucets on these wishes. In fact, as a marketer, I like that as a result of I’m like, sure, now I may be tremendous centered.

However as a shopper and, you understand, as a person, I might in all probability be slightly. extra hesitant. And, and I don’t, it doesn’t sound prefer it sounds prefer it might be doubtlessly intrusive, proper? So then there’s that steadiness of how private do you need to be in content material advertising and marketing versus how your viewers goes to really feel and if that’s going to be the norm sooner or later.

So I might assume that hyper personalization goes to be a development that we’ll be seeing. That’s primary. The second factor is I believe that there can be much more AI clones. I attempted utilizing a few AI instruments earlier than, like twice T-W-I-S-E the place I created an AI model of myself, proper? So it feels like me, it, you understand, interacts like me.

And what I did was to add. an enormous load of my very own information base into the AI avatar. And that’s one thing that I really feel lots of people haven’t absolutely explored, however sooner or later, information goes to be one thing that isn’t simply right here. It might be in an AI avatar the place you’re combining your individual information with even the AI’s experience or totally different information bases you’re coaching it on.

Proper. And that permits folks to have interaction. with, you understand, people in several methods. So think about if I had an AI avatar and I gave folks entry to my avatar, you understand, for a sure payment. That might even be a brand new monetization mannequin. That might be a brand new lead era mannequin. That might be a brand new earnings stream.

There are such a lot of totally different ways in which we are able to try this. we may see the longer term play out by way of information alternate. So these are the 2 issues that I believe I’m enthusiastic about. In fact, nonetheless slightly bit nervous and apprehensive, however I believe we’ll see what, what performs out as a result of on the earth of AI, all the pieces is altering day by day.

[00:28:13] Mike Allton: That’s proper. And I’m simply as excited as you. These are two actually, actually good and thrilling traits that I couldn’t agree extra. These are positively on the horizon. I’ve bought only one extra query for you, Audrey. Numerous our listeners are Comparatively new to AI. They’re simply beginning to rise up to hurry.

They’re making an attempt to maintain observe of what’s the distinction between totally different giant language mannequin and one other, and which instruments to make use of. And so they’re simply beginning. They might like to know your recommendation. Only one precise tip, in the event that they need to apply AI to enhance their content material high quality and their relevance, what would you counsel?

[00:28:49] Audrey Chia: Don’t depend on AI by itself. All the time have your human within the loop. So I like to make use of, like, the burger technique, the place it’s like, you understand, you have got the bread, human, then you have got the patty. AI after which you have got one other, you understand, slice of bread, proper? It’s a large burger Human after which AI after which human once more, proper?

So you may see even after I’m talking my very own thought processes are damaged into steps proper so by with the ability to take myself out from the Workflow and have a look at my very own workflow in a very vital method I can then determine the place so as to add AI into my workflow, proper? However I’m at all times checking again each single step at each single time limit There’s at all times that human within the loop this ensures that you’re actually getting high quality content material You might be nonetheless activating right here what’s in your thoughts?

And also you’re in a position to apply that vital considering abilities whereas utilizing AI to principally streamline that course of. What you don’t need to do is to depend on AI to give you the top outcome and never evaluation the work. So don’t take AI’s work as is. Actually add that human within the loop. And that’s the way you guarantee high quality whereas growing your productiveness.

[00:30:03] Mike Allton: Terrific recommendation. That form of echoes one thing we talked about in Sunny Hunt in our earlier episode, the place she was saying, at all times, at all times, at all times confirm all the pieces that the AI is telling you, don’t simply settle for any form of output as gospel reality, notably if it’s together with statistics and quotes and knowledge that you simply simply don’t know if that’s correct.

So having that, that sandwich method. It’s terrific recommendation. Audrey, you have got been an absolute delight. I actually respect you for people who need to join with you. Possibly ask you extra questions. The place can they go?

[00:30:35] Audrey Chia: Yeah, so I’m at all times on LinkedIn. My LinkedIn is Audrey Chia. Yow will discover me there and you will notice like a mini rocket ship on the finish of my title.

So you will discover me there. Or in case you like, you may go to CloseWithCopy. co CloseWithCopy. co the place I work with shoppers on excessive changing touchdown pages, advertisements, and content material technique.

[00:30:58] Mike Allton: Good. We may have all of Audrey’s hyperlinks and knowledge within the present notes. Now I discussed a second in the past, a few of you might be form of new to AI and advertising and marketing.

For these of you who form of resonate with what I simply stated there, I’ve bought a primer, an entire e-book that can assist you get began with AI and advertising and marketing. The hyperlink within the present notes, you may obtain it totally free and familiarize yourself so that you simply don’t really feel overwhelmed and also you Don’t really feel such as you’re being left behind, however that’s all we’ve bought for in the present day.

Associates. Thanks, Audrey. Thanks to all of you for listening. Don’t overlook to seek out us on Apple and depart us a evaluation till subsequent time. Welcome to the grid. Thanks for becoming a member of us on AI in Advertising and marketing: Unpacked. I hope in the present day’s episode has impressed you and given you actionable insights to combine AI into your advertising and marketing methods.

You loved the present. Please subscribe in your favourite podcast platform and think about leaving a evaluation. We’d love to listen to your ideas and reply any questions you might need. Don’t overlook to affix us subsequent time as we proceed to simplify AI and enable you make an actual influence in your advertising and marketing efforts till then, hold innovating and see simply how far AI can take your advertising and marketing.

Thanks for listening and have a improbable day.