Social Media Methods and Advertising Improvements

How is AI remodeling the world of selling and social media?

As synthetic intelligence continues to evolve, it’s revolutionizing the best way companies strategy their advertising methods, making processes extra environment friendly and outcomes extra impactful.

However what does this imply for advertising businesses and social media influencers?

In the present day, we’re joined by Milou Pietersz, founder and CEO of Merely Multimedia. Milou’s journey from UberEats driver to main a profitable advertising company is inspiring, and her revolutionary use of AI in advertising and social media is nothing wanting revolutionary. She’ll share insights into how AI is being utilized inside her company, the way it’s benefiting her shoppers, and her imaginative and prescient for the way forward for AI in advertising.

AI in Advertising: Unpacked host Mike Allton requested Milou Pietersz about:

✨ Integrating AI in Advertising: Learn the way AI can remodel social media advertising methods, making workflows extra environment friendly and outcomes simpler.

✨ AI Instruments for Social Media: Uncover the particular AI instruments Milou makes use of inside her company to boost social media advertising.

✨ Future Developments in AI and Advertising: Acquire insights into the way forward for AI in advertising and easy methods to keep forward of the curve.

Study extra about Milou Pietersz

Assets & Manufacturers talked about on this episode

Full Transcript

(evenly edited)

AI-Pushed Success Social Media Methods and Advertising Improvements with Milou Pietersz

[00:00:00] Milou Pietersz: I believe AI is just getting smarter. I imply, you speak about chat GPT, you’re now noticing, I even discover it after I use generally consumer’s names, whether or not it’s massive creators or that it could acknowledge who they’re and their voice and provide you with information on them. And so I do assume it’s an thrilling factor for the longer term because it retains growing, getting smarter.

Once more, I don’t assume it ever replaces people, however so long as you’re maintaining with it, proper, are you evolving together with AI and the way it can higher you and your company, or are you utterly taking a backseat and saying no to it and never being open minded? So I believe you really want to take a place there to the place you possibly can develop together with it and keep open minded to what, the way it can truly assist versus the way it can solely hurt folks.

[00:00:47] Mike Allton: Welcome to AI in Advertising: Unpacked, the place we simplify AI for impactful advertising. I’m your host, Mike Allton right here to information you thru the world of synthetic intelligence and its transformative influence on advertising methods. Every episode, we’ll break down AI ideas into manageable insights and discover sensible functions that may supercharge your advertising efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments you want to succeed. So tune in and let’s unlock the ability of AI collectively.

Greetings program. Welcome again to AI in Advertising: Unpacked. Why selfishly use this time to select the brains of consultants at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and different areas of digital advertising. And also you get to study to subscribe to be proven easy methods to put together your self and your model for this AI revolution and are available out forward.

Now, how is AI remodeling the world of selling and social media? As synthetic intelligence continues to evolve, it’s revolutionizing the best way companies strategy their advertising methods, making processes extra environment friendly and outcomes extra impactful, however what does this imply for advertising businesses and social media influencers at this time?

We’re joined by Milou Pietersz, founder and CEO of Merely Multimedia. Mil’s journey from Uber Eats driver to main a profitable advertising company is inspiring and her revolutionary use of AI and advertising and social media is nothing wanting revolutionary. She’ll share insights into how AI has been utilized inside her company, the way it’s benefiting her shoppers and her imaginative and prescient for the way forward for AI in advertising.

Hey, Mil, welcome to the present. Thanks

[00:02:25] Milou Pietersz: Hey, Mike. I’m so excited to be right here. Thanks for the superior introduction. I used to be smiling behind the scenes. However yeah, thanks for having me.

[00:02:33] Mike Allton: Properly, you’re superb. I’m so glad to have the ability to have this time with you at this time. May you begin by simply sharing a bit about your journey from the Uber Eats driver that you simply’ve talked about to founding your individual advertising company?

[00:02:45] Milou Pietersz: Yeah, so it was at a time the place I studied and graduated with a level in media and promoting, which I very a lot beloved. And the battle was as soon as upon commencement that it was very robust to really discover a job. I all the time dreamt of working for an enormous company. I used to be a pupil athlete prior and through school, and it was truly very robust to discover a place.

worthy of now having that diploma, proper, and getting into the true world. And so I sort of took it up on myself to then create my very own job. I used to be teaching on the time I used to be driving Uber Eats and any facet hustles to tackle to begin constructing what’s now merely multimedia.

[00:03:30] Mike Allton: That’s incredible. And folk, if you happen to’re not but following Mil on Instagram and Threads and among the different social channels, take that point after the present, we’ll have the hyperlinks within the present notes as a result of her social presence is spot on of us.

It’s superb. You’ll study simply by following and consuming her content material. However I’m questioning if you happen to take your self again to if you first began utilizing a I. What initially sparked your curiosity in integrating AI into a few of these advertising methods?

[00:03:57] Milou Pietersz: Yeah, I believe initially, simply typically, we prefer to disrupt and keep forward in advertising somewhat than, you already know, being afraid of one thing unknown or one thing you don’t know so much about as a result of to start with, I believe all of us didn’t know a ton about it.

And we as an company actually took it up on ourselves internally as a workforce to begin testing once more, internally, proper? What works, what doesn’t work? How can it assist us? How can we carry this to shoppers and make our work extra environment friendly, possibly make it more economical for shoppers? And so the testing internally is actually what then introduced us to sort of speak about it extra externally and publicly.

As a result of at this level, we knew, okay, that is how we wish to use it and the way we didn’t wish to use it as a result of, after all, there was numerous pushback on AI as effectively. So we’re attempting to tread fastidiously again then.

[00:04:48] Mike Allton: So we should always sort of step again for a second and discuss to me about your company. What are the providers that you simply’re at present providing?

[00:04:55] Milou Pietersz: Sure. So we’re actually a advertising company that focuses on natural social media, PR, and likewise e mail. And this is sort of a trifecta we’ve fashioned over time. It began off actually natural, social. We began doing numerous PR. After which actually the final piece we wanted there was e mail to, you already know, these conversions for the visitors we drive on social.

And so we organically sort of moved into these providers. First once more, testing it internally alone manufacturers and all of these good issues earlier than bringing it out to shoppers.

[00:05:29] Mike Allton: So that you’re managing natural social media on behalf of different companies. How has AI impacted or remodeled the best way that you simply’re approaching social media advertising for these sorts of shoppers?

[00:05:40] Milou Pietersz: Yeah, I believe an enormous factor is being extra time environment friendly. So let’s say workflows, proper? It has turn out to be an enormous a part of the best way utilizing instruments like Opus Clip, for instance, that may assist with video modifying, particularly shoppers who’ve lengthy type content material, the place now swiftly somebody or a video editor doesn’t have to take a seat down for hours and hours to generate clips, however from there on can edit it into, you already know, higher clips.

However actually AI is there to help us in so a lot of this stuff, whether or not it’s to summarize. One thing we, we give it or providing you with concepts if you’re sort of caught, particularly as an company, the place you’re employed on a number of shoppers, proper? Over and over, each single month. It’s a good way to remain impressed, actually, for us.

[00:06:28] Mike Allton: Unbelievable. So we’re speaking about brainstorming concepts. We’re speaking about repurposing content material. And also you talked about Opus Clip, which is incredible. Are there every other instruments particularly that you simply’re utilizing inside your company to boost workflows or anything?

[00:06:43] Milou Pietersz: Yeah, so workflow I exploit for myself having a YouTube channel and handle with my workforce is that I create a YouTube video, which is lengthy format.

I can then take that into Opus Clip to generate all these totally different video promos to advertise the precise episodes, I can then use many chats to automate main folks on Fb and Instagram to the precise episode. And I may also take the hyperlink from YouTube and convey it right into a device known as al proper, and it truly turns it right into a quote unquote, weblog put up.

But it surely transcribes the entire video and codecs it right into a weblog, and I usually use that to create paperwork on LinkedIn the place you create articles, proper, in that format, in order that individuals who don’t essentially wish to watch, they will, they will learn the episode and hyperlink it again to the YouTube once more. And once more, these transcriptions can be utilized for any social content material to the place you don’t all the time wish to devour video, proper?

So you possibly can take these transcriptions, flip them into quotes, into carousel posts, you identify it, and it simply saves a lot time on everyone’s ends.

[00:07:53] Mike Allton: That’s incredible. I’m doing very related processes right here with this podcast. I’m utilizing AI to assist me with the pre present to the analysis and that kind of factor to construct up what I’m going to speak to a visitor such as you about.

After which as soon as we’re finished recording, I’m loading this complete recording into Descript and utilizing Descript to assist me not solely edit however generate a few of these clips and create. Yeah. I used then chat GPT to create an precise linkedin publication. That’s 100% AI generated and I see that on the publication this was written by CLU my AI assistant and it simply it’s only a time saver proper.

What about within the again finish of your company are utilizing simply off the highest of my head any AI instruments to assist truly handle your company or handle shoppers.

[00:08:35] Milou Pietersz: I wouldn’t say totally in that method. Like A few of the issues that I really feel like lots of people have tapped into at this level is like having AI assembly notice takers.

We we use Fireflies, however it’s truly humorous as a result of generally folks assume there’s an extra individual there behind the display, as a result of I really feel like we used to do this, proper? Put a VA sort of off digicam, like notice taking. And so now we use the device like Fireflies and I don’t want my total workforce on calls on a regular basis, proper?

I believe it’s a waste of time, they usually can concentrate on different issues. And all I must do is go into the summarized AI notes. Take the motion gadgets for everybody on that decision, together with myself, ship it over. It takes a pair seconds and I give folks their time again as a result of they don’t must be on a name with me and know what’s happening.

Everybody has the notes, they’re organized. I don’t should dig by means of all of the, all the entire name transcription. So I believe that’s in all probability the largest one in terms of managing shoppers. As a result of it is a crucial a part of that workflow the place you already know, we meet with them, they want their gadgets on the place we’re at with every part.

[00:09:39] Mike Allton: That’s a incredible instance. I’ve simply began doing a few of that myself as of a month in the past. I actually wasn’t in conferences the place I wanted to have notes each single time, however now I’m, some issues have modified. And so, yeah, I’m utilizing. Fathom dot a I and I like that e mail abstract on the finish as a result of then I can pop that into the agenda and anyone within the firm.

We’ve lots of people who’re interested in what different folks within the firm are doing. They will go have a look at the agenda they usually can see the notes. So I like that suggestion. How are you balancing although the humanity, proper? How are you preserving that delicate bounce between AI and human connections, significantly in terms of social media advertising?

[00:10:18] Milou Pietersz: Yeah, I believe that’s an excellent query. So it’s undoubtedly not that AI replaces us as folks, proper? That’s why I really feel like nobody actually needs to be scared in that sense. As a result of it’s not that we now have it utterly take over. Sure, we use it to generate concepts, brainstorm, save time, however we’re not having, you already know, AI write every part utterly on behalf of a consumer.

Possibly that’s going to occur sooner or later. I’m undecided. However I believe storytelling typically, that’s one thing that It’s very arduous to duplicate by means of one thing like AI and the humanity in content material and all of these issues. And so we’re very clear with shoppers as effectively. We don’t need them to assume that that is finished by AI.

They know what’s and isn’t. However I do assume for businesses that may wish to supply that they are often clear with shoppers and say we are able to supply possibly three additional posts a month. They’re AI generated, however it prices you half the cash that If we had been to jot down it ourselves. So I do see there are numerous alternative on issues you are able to do there, however we personally don’t have AI truly write copy and issues like that.

In the mean time.

[00:11:28] Mike Allton: That makes numerous sense. I used to be actually simply on another person’s podcast earlier than leaping into our recording right here, after which we had been speaking about storytelling and he requested me that query, is AI changing storytelling? And it could’t, it could’t be on a name. with one other human being, asking them questions and pulling out the small print of their story.

Like I’m doing with prospects for Agorapulse and that kind of factor. I used to be on a name final week, an interview with Potter’s resorts within the UK about how they got here out of COVID in the course of the pandemic. When most locations are closed, they open a second location and went all inclusive with their eating, which is simply loopy.

And in the course of that dialog turned out they had been relying on their group they usually had been utilizing Agorapulse to To construct and handle their group. And that’s what allowed them to remain in enterprise all through the pandemic. I didn’t even know they had been Agorapulse prospects and that wouldn’t have come out if I wasn’t having that non-public human dialog.

So AI is incredible. Clearly that’s why I’m doing this present, however it’s, there’s a device to assist us do what we’re doing in our on a regular basis lives. Of us had been speaking with Mil about how she’s integrating AI into her company. Into our consumer work. And we’ve received much more floor to cowl, however first let me share with you the device that I’m utilizing day-after-day to prep for podcasts, basic concepts, and repurpose content material.

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along with your viewers. Don’t simply market market smarter with Magai. Faucet the hyperlink within the present notes. So a second in the past, you had been sharing among the instruments that you simply’re utilizing and the way these are being utilized. How are these providing you with benefits? What are among the benefits that you simply’re seeing through the use of AI in a few of these advertising campaigns?

[00:14:00] Milou Pietersz: Yeah, so the largest benefit once more, I believe is time effectivity, proper? We, you already know, we wish to do extra in in much less time. And so shoppers get extra out of us extra output in order that we are able to concentrate on The issues like technique that I’m not simply gonna have AI strategize sure issues, proper? That’s actually the place we are available in or executing creativity I even have moments the place I actually really feel caught on the creativity and I do lean on AI to assist me out Give you an concept or format one thing and it actually retains the ball rolling, proper?

As a result of that’s the factor with creativity and advertising typically. You’ll be able to’t actually put like a time sense to it as a result of Typically it takes longer than different instances in order that has actually, actually helped and benefited us in so many various methods.

[00:14:51] Mike Allton: Time is totally an enormous benefit. I imply, I’ve already talked about the way it’s serving to me be extra environment friendly.

Are you able to consider a time when AI has truly improved the result? It’s like we stated, we’re shaving time, however I do know lots of people are involved about like the standard of the copy of the imagery or something like that. Are you able to consider a time the place it’s truly been an enchancment to a marketing campaign?

[00:15:13] Milou Pietersz: So I believe with that as a result of we’re all like targeted on natural, it goes again to bettering a marketing campaign by way of we had been in a position to improve our output by X quantity.

And that might enhance a marketing campaign as a result of now you may have increased attain, you may have increased numbers typically, and you’ll have not been ready to do this with out AI as a result of you then would wish a workforce to take a seat down and create it. 10 totally different items of content material. So in that sense, I might say we now have seen it enhance as a result of we’re in a position to crank up that output.

However once more, like we’re targeted actually on natural itself. After which I do assume numerous instruments have AI built-in into possibly their reporting, proper? Whether or not it involves e mail or simply advertising typically, and it can provide you higher predictions. So I believe that’s one other factor the place a few of us aren’t strategists, or a few of us don’t wish to concentrate on previous numbers on a regular basis.

In order that method you possibly can depend on AI that will help you on the market and provide the stats. So I believe that’s one other factor.

[00:16:12] Mike Allton: That’s, that’s an enormous level, proper? If we’re ready to have a look at previous campaigns with the assistance of AI and perceive why they carried out or didn’t higher than we ever earlier than, that’s going to tell and enhance the subsequent marketing campaign.

And the subsequent marketing campaign we talked with Eva Dong from McKinsey and co on a current episode, all in regards to the campaigns and the info evaluation that AI can do. And she or he was making some actually fascinating factors about how, as an illustration, to your level. If we use AI to turn out to be extra environment friendly, we are able to then create much more supplies and that’s going to have hopefully a constructive influence on a particular KPI.

Like she was speaking about income, proper? Should you create like 10 advert campaigns as a substitute of 1 advert marketing campaign, as a result of that’s now you’ve received that point to do this. You’ll be able to drive extra income, however there’s additionally going to be a commerce off the place not it’s All of these campaigns are going to carry out in addition to that one marketing campaign you might need created earlier than.

These are simply among the ideas that should be introduced into play when now we’re utilizing AI in these new and revolutionary methods. And generally these may be obstacles and even challenges. So what are among the challenges that you simply’ve encountered when implementing AI and the way possibly have you ever overcome them?

[00:17:23] Milou Pietersz: I believe one of many greatest challenges you actually should know the instruments your self and what it’s doing. As a result of in any other case, I actually really feel prefer it makes folks sort of lazy and sit within the backseat. And that’s one factor I all the time needed to keep away from within the company, like for any of our workforce members and together with myself, I have to know what’s truly happening versus simply counting on the device.

As a result of everyone knows AI is just not all the time appropriate. It’s not all the time dependable. And so if you happen to don’t know easy methods to do it or don’t have the talent, you don’t have anything to fall again on. So I believe that typically is the largest impediment for everybody. And yeah, overcoming that’s by figuring out easy methods to do it your self first earlier than simply counting on AI, all the time truth checking and ensuring it doesn’t turn out to be like a blind device so that you can depend on.

[00:18:09] Mike Allton: That may be a enormous level. Thanks for sharing that simply yesterday I used to be utilizing chat GPT the place right here at Agorapulse, I’m doing coaching for our gross sales workforce on new content material property which might be popping out as a result of we produce a lot content material at Agorapulse, it’s loopy. And so I used to be feeding like weblog content material within the chat GPT and I advised it the format that I needed to provide me a script to document.

So it’s mainly wanting on the weblog put up, figuring out who that is for and making a abstract and among the key factors, that kind of factor. And. I might have simply taken the abstract and copied and pasted after which learn it into video, however I can’t try this as a result of I do know AI could make errors. So I’m it and realizing that in one of many segments, I began speaking about Agorapulse options that weren’t truly talked about within the article.

And it’s like, Oh, wait, wait, wait, you want to restrict your self to what’s within the content material I provide you with. Yeah. Perceive to your level, easy methods to use the instruments. And on this instance, we now have to know easy methods to give the AI guardrails in context and limits and particular directions. If we’re speaking about immediate engineering and that kind of factor.

[00:19:13] Milou Pietersz: Yeah.

[00:19:15] Mike Allton: In earlier episodes, I’ll hyperlink to that for you of us within the present notes. Should you haven’t actually received into immediate engineering, however I’m questioning, how do you see the function? of AI in advertising evolving over the subsequent few years.

[00:19:28] Milou Pietersz: I believe AI is just getting smarter. I imply, you speak about chat GPT, you’re now noticing, I even discover it after I use generally shoppers names, whether or not it’s massive creators or that it could acknowledge who they’re and their voice and provide you with information on them.

And so I do assume it’s an thrilling. factor for the longer term because it retains growing, getting smarter. Once more, I don’t assume it ever replaces people. However so long as you’re maintaining with it, proper? Are you evolving together with AI and the way it can higher you and your company? Or are you utterly taking a backseat and saying no to it and never being open minded?

So I believe you really want to take a place there to the place you possibly can develop together with it and keep open minded to the way it can truly assist versus the way it can solely hurt folks.

[00:20:16] Mike Allton: Does something about AI’s fast growth concern you at this level?

[00:20:22] Milou Pietersz: I believe, you already know, generally if you actually see it, sit down and assume very deeply on like, yeah, it could replicate anybody’s face or flip it into movies.

You already know, clearly we’re in a political season proper now. Loads of the faux information being unfold and like what’s actual, what’s not. And I believe that’s the largest factor. However on the similar time, Is that one thing we’ve by no means had earlier than, you already know? Like, folks can all the time unfold misinformation, faux information, or rip-off folks.

So I believe it’s simply one thing we have to get used to. And I’m positive it would develop over time with higher insurance policies. I do know platforms like Instagram, even YouTube, are arising with options to label your content material. And possibly there will likely be penalties. I believe YouTube could have penalties if you happen to don’t. Level out what’s a I?

So I believe we’re evolving alongside. After all, it’s nonetheless a bit scary eager about it proper now, however I’m not too involved.

[00:21:15] Mike Allton: Yeah, we’re undoubtedly evolving into your level. Yeah, I do know Instagram has automated labels. In reality, I had shared an image of my daughter. And it labeled it as AI generated. I don’t know why it was very unusual and it wouldn’t take away the label both.

I imply, I, you already know, I refuted it. I imply, it wasn’t an enormous deal. It’s not like I used to be being penalized at the moment, however I used to be like, this isn’t AI. It shouldn’t say AI beneath it, however it’s what it’s. I do know it’s a studying course of. I I’m, I’m affected person platforms. They they’ve received to study together with the remainder of us.

So what recommendation would you give to entrepreneurs who or businesses or simply starting to discover? AI’s potential, they’re questioning, you already know, the place they need to begin, how, what function ought to it match into their enterprise? What recommendation do you may have?

[00:22:01] Milou Pietersz: I might say begin easy, you already know, just like the brainstorming content material concepts relying on what kind of company you may have However do get educated and begin tapping into these Completely different platforms and instruments which might be on the market as a result of that’s the entire thing too about AI Particularly when it was such a development simply popping out the place there you bought 1,000,000 instruments thrown at you, and never each device is actually that nice essentially.

And so if you wish to be environment friendly along with your time and take advantage of out of AI, actually see for your self what is definitely going that will help you versus possibly price you extra time. As a result of that’s what I generally discover with a few of these instruments. It prices extra time to really undergo the method and truth examine and whatnot than doing it your self.

So I believe. Be choosy about it. However don’t get left behind by you already know, being in opposition to it or being afraid of it. Keep open minded is actually the largest recommendation I can provide.

[00:22:57] Mike Allton: That’s terrific recommendation. After which we’ve talked so much about totally different instruments at this time and I do know a few of them are pure AI instruments. A few of them have AI extra in-built and built-in.

Do you may have a selected favourite?

[00:23:09] Milou Pietersz: I believe Opus Clip is, has been enormous simply because for my YouTube it’s fairly, In all probability one in every of my favorites. And plenty of chat me being so energetic on Instagram once more has helped me a ton trigger they depend on some AI instruments there. So that might be in all probability my high two on the market proper now.

[00:23:25] Mike Allton: Unbelievable. And we all know the oldsters at OpusClip, they’re superb, superb group of oldsters, you’ve been completely terrific. And this has been such an excellent and informative interview. I do know of us listening are going to really feel very reassured by, by you as a profitable how did you place it? You’re. A enterprise proprietor with affect, not an influencer with a enterprise.

[00:23:47] Milou Pietersz: Sure, precisely. Yeah, it was one thing that was on my thoughts for some time. And I advised my workforce they usually had been like, Oh, you want to put up that. I used to be like, I don’t know. I don’t need folks. I needed folks to get the message, however not in a improper method. However yeah, I see myself as a enterprise proprietor with affect somewhat than an influencer with a enterprise.

[00:24:05] Mike Allton: Yeah that you’re that you’re for people who wish to join with you and observe you. The place ought to they go?

[00:24:10] Milou Pietersz: Yeah, I believe it’s in all probability greatest on instagram the place i’m very energetic. I do have a youtube channel for social media marketer So in case you are a social media marketer or have somebody in your company I’ve a ton of free coaching there that you may binge watch on YouTube.

That I believe is tremendous useful.

[00:24:27] Mike Allton: Terrific. We’ll have all of the hyperlinks within the present notes. That’s all we’ve received time for at this time. Mates. Don’t overlook to search out the AI in advertising Unpacked podcast on Apple and depart us a overview. We’d like to know what you assume till subsequent time. Welcome. Thanks for becoming a member of us on AI in Advertising: Unpacked.

I hope at this time’s episode has impressed you and given you actionable insights to combine AI into your advertising methods. Should you loved the present, please subscribe in your favourite podcast platform and think about leaving a overview. We’d love to listen to your ideas and reply any questions you might need.

Don’t overlook to hitch us subsequent time as we proceed to simplify AI and enable you make an actual influence in your advertising efforts. Till then preserve innovating and see simply how far AI can take your advertising. Thanks for listening and have a incredible day.